100MB, a unique mobile application envisioned by Sachin Tendulkar, developed in a joint venture between JetSynthesys Pvt. Ltd. and SRT Sports Management Pvt. Ltd., has turned one and is celebrating this milestone through a unique first-of-its-kind e-auction comprising of 10 pieces of merchandise themed around and personally autographed by the ace cricketer himself. This First Anniversary Auction, which includes a cricket bat, leather season cricket balls, and T-Shirts by True Blue, will go live on Sachin Tendulkara��s birthday – 24thA�April, 2018, and will continue till 1stA�May, 2018.
Through this unique e-auction, Sachina��s fans will get an opportunity to bid for personally signed cricket memorabilia from the God of Cricket himself, providing not just an exclusive fan experience, but also an opportunity to contribute to a social cause with 20% of the proceeds being donated to charity. To kick off this exciting e-auction, Sachin Tendulkar will also interact and engage LIVE on 100MB app with fans on April 24thA�in the afternoon (at approx.A�14:30 IST).
Speaking about the initiative,A�Mr. Rajan Navani, Managing Director and CEO, JetSynthesys Pvt.A�Ltd.A�said,A�a�?Today, 100MB has established itself as a popular digital cricket destination for nearly a million fans across the globe, a platform where they can engage with Sachin as well as other cricket superstars. With an aim to further strengthen the fan experience, on our first anniversary as well as Sachina��s birthday, we are extremely excited to launch a unique e-auction on our digital platform, which will allow cricket enthusiasts to engage closely with their favourite cricketing legend and compete for some exciting merchandise for the first time ever!a�?
Commenting on 100MBa��s first year anniversary,A�Sachin TendulkarA�said,A�a�?This first year of 100MB is an important milestone for my team and myself. We’ve received so much support and encouragement from our extended family. This drives us to push the boundaries and make the experience better with every stroke. Looking forward to another great year ahead.a�?
Cricket icon Sachin Tendulkar began his digital innings with his mobile phone app,A�100MB,A�in 2017.A�The name 100MB comes from, a�?100a�? dedicated to the hundred centuries that Sachin has scored in International Cricket and a�?MBa�? which signifies the very popular moniker, Master Blaster.
The app has seen tremendous traction since its official launch, with app installs rapidly closing in on 1M downloads.