Ahead of the release of much anticipated movie “The Secret Life of Pets”, Hike Messenger, India’s first home grown messaging platform, today announced a partnership with Universal Studios and Illumination Entertainment to launch a “Secret of Life Pets” sticker pack exclusively on Hike. The sticker pack includes 30 stickers featuring the characters of the movie: Max, Duke, Snowball, Chloe, Gidget, Sweetpea, Buddy, Mel, Leonard etc. This is Hike’s very first Hollywood partnership.
At Hike, the endeavor has always been to develop stickers that help Hike’s 100 million users express themselves best. With the release of “The Secret Life of Pets” — the comedy by Universal Studios and Illumination Entertainment, the makers of Despicable Me — Hike added some of the most loved and looked up characters from the movie to its vast collection of 10,000+ free stickers. The sticker pack is exclusively available on Hike Messenger and has been ready for download for users from the sticker shop.
Hike has over 10,000 stickers available in more than 40 languages, making it the largest repository of localized stickers for India. Hike’s automatic sticker recommendations, an intuitive feature, automatically recommends stickers as the user types. The localized sticker packs on Hike, designed with user feedback, have colloquial expressions, playful slangs, movie dialogues, popular expressions used in festivals, social occasions, greetings and so on. Downloading sticker packs on Hike consumes minimal data and works extremely well on 2G, making it an attractive proposition for users across the country.