Juggernaut launch: 100+ books hand-crafted for your smartphone

Juggernaut Books Pvt. Ltd announced the release of its app for India’s smartphone market today. The app is available on the Android platform with iOS to follow a week later. With over 100 titles available for download, the Juggernaut app offers a wide selection of content from some of the best authors. Fifty titles are Juggernaut originals.

Blockbusters launching on the app include short stories by Sunny Leone, a book on India’s superfoods by Rujuta Diwekar, and a novel by Pakistan’s hit TV writer Umera Ahmed. Easy to navigate, the app offers short reads, serialised reads and collections based on length, among other formats. Juggernaut has something to offer every reader across genres including crime, love, sex and romance, fantasy, self-help, and non-fiction.

The app focuses on offering a new consumer experience across five areas.

1) Browsing
2) Reading
3) Author interaction
4) Social features
5) Payments

The Juggernaut app delivers a vast range of content to the Indian user with unmatched speed of delivery. On downloading, users can browse through covers, previews and categories to discover new titles, sample them, and pay for and gift books seamlessly to friends. The app reduces the distance between author and reader including allowing users to ask them questions and notifying readers about author-related events.

“We’ve thought through many aspects of book browsing, buying, reading and authorship that cause friction and worked to make them easy, enjoyable and transparent. We hope to onboard a lot of new readers on to our apps and engage the die-hards,” said Durga Raghunath, CEO, Juggernaut Books.

“All publishers want to bring their readers and writers close to each other and find new readers for themselves. This is our dream for the app,” said Chiki Sarkar, Publisher, Juggernaut Books.

Juggernaut is also proud to announce in which will allow users having a PayTM wallet to seamlessly transact on the app

Vijay Shekar Sharma, Founder and CEO, PayTM, said, “India’s mobile-first consumers make us a great discovery platform for new business models across industries. I am very happy that we at PayTM are partnering with one such pioneer in the publishing world. Durga and Chiki have cracked many parts of this puzzle already! I wish the whole Juggernaut team a great launch and success in bringing mobile publishing to new age authors and readers.”

The publishing partners on the app include Westland Books, Yoda Press, Fitzcarraldo Books, Navayana, Black Inc, Short Story Project, Prabhat Prakashan, Duckbill, Bee Bop and Angry Birds.

Juggernaut is now available for free on Google Play and on the App Store a week later. Once downloaded, users can buy books at a 50% discount until the end of the month.

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