SUGAR Cosmetics sees a surge in the usage of their Mobile App during this pandemic

There are several mobile apps that have made our lives easier under house arrest, during this pandemic. Besides the usage skyrocketing for many apps in categories like on-demand, grocery, entertainment, and digital payment, there has also been a great consumer traction on the brand-owned mobile app from SUGAR Cosmetics. Women are clearly not shying away from purchasing products to cater to their skincare and makeup needs and smartphones have made it much easier.  SUGAR Cosmetics App ensures to give a seamless user experience from the start to end. Not just that, the consumers get to experience user-friendly technology, and benefit by value-add ons while shopping exclusively through the app.

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SUGAR Cosmetics App promises to give hassle-free shopping experience from any nook and corner. It also promises to provide round-the-clock shopping pleasure and doorstep delivery. With a total of 225k+ app installs and being one of the few brand-owned apps to clock a sales figure of more than 1.2Million in a single day, the application provides an easy OTP based – one-touch login, 3 touch sign up process. This recent review sums up customer benefits on the app.

Jasmin Gohil, Chief Technology Officer, SUGAR Cosmetics, further mentions other great app features, stating, “The app brings beauty and makeup closer to customers as it provides interesting tips, tricks and Do-It-Yourself blog posts from the SUGAR Blog. To increase user engagement on the app, we have curated collections like ‘Shop For A look’, ‘Shop For A Blogger’s Recommendation, ‘Our Award Winning Makeup’ and many more. With an in-house referral program – consumers can now earn up to Rs. 250 cash for every new referral. We have curated the best offers for every app-specific purchase and are giving exclusive promotions and limited edition merchandise. The offers are displayed on relevant product pages, prompting the customers to make use of these offers correctly.”

Vineeta Singh, CEO, SUGAR Cosmetics also adds in that, “We are proud to be one of the largest digital-first brands in India, with a passionate fan base of more than a million women on social media and more than a million unique visitors every month on its own website and app. Being one of the few brand-owned Mobile Apps we’ve garnered a great success rate with these numbers. We are constantly improving basis our customer reviews and feedback and improvising the Application proactively to provide the best possible experience to our customers.”

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