Honda Cars India Ltd. (HCIL) announced that its All New Amaze has crossed 50,000 sales mark in just 5 months since its launch in mid May 2018.The All New Amaze has been a hugely successful launch of 2018 and is currently contributing to 50% of total HCIL sales during April – Sept 2018. This is fastest 50,000 sales number recorded by any new model launched by HCIL in India.
The All New Amaze has attracted more than 20% first time buyers, indicating an increasing aspirational trend among the first time buyers to opt for premium sedans. The car has been well received across markets with 40% sales from Tier 1 cities and 30% each from Tier 2 and Tier 3 cities.
Speaking on the success of All New Amaze, Mr Makoto Hyoda, Director, Sales and Marketing, Honda Cars India Ltd said, “The overall concept of All New Amaze was to develop a one-class-above sedan for Indian family use that exceeds the expectations of customers in the compact sedan segment. The response to the car with 50,000 sales in 5 months is overwhelming.The advanced CVT technologyhas found very strong acceptance among customers with 30% of Amaze customers opting for automatic variants in petrol and diesel.”
Build on an all new platform, the All New 2nd Generation Amaze has been developed considering the needs and aspirations of Indian customers. The new Amaze has been developed as a proper sedan from ground-up which makes it the most contemporary sedan in its class. Amaze offers One Class Above Sedan experience with its bold design, sophisticated & spacious interiors, outstanding driving performance, advanced features and safety technologies. India is the first country to have launched the All-New Amaze.
The Peace of mind service offering of All New Amaze with best in class 3 years Unlimited Kms warranty and Lowest Cost of Maintenance have also been strong appeal points for customer’s consideration.