Royal Enfield announced the launch of its pre-owned motorcycle store ‘Vintage’ in Kolkata, a first for the city. With the launch of this new store, Royal Enfield now boasts of 12 such vintage stores across the country.
Royal Enfield Vintage Store is a format that deals exclusively in pre-owned, refurbished and restored motorcycles and is a first-of-its-kind initiative in the two-wheeler industry. It is designed for existing and potential Royal Enfield customers looking for quality tested motorcycles with optimum value and a hassle-free experience. Vintage will also be a trusted platform for aficionados to own a piece of the Royal Enfield legacy.
Vintage is a unique concept that allows for easy discovery and access to pre-owned Royal Enfield motorcycles with the advantage of transparent process and pricing. Targeted at Royal Enfield motorcycle connoisseurs, it is the ideal platform for a variety of customers and enthusiasts. While on one hand, it is meant for the existing Royal Enfield owner who is looking to upgrade and also for the aspiring brand enthusiast who wants to own the brand, it is on the other hand, the perfect place for the Royal Enfield aficionado to grow his / her vintage motorcycle collection.
Commenting about the expansion of the dealership network, Mr. Jayapradeep, National Business Head, India, Royal Enfield said, “At Royal Enfield, we are constantly working towards offering new experiences and formats to our customers. Kolkata has always been one of our bastion markets and the overwhelming love that our motorcycles receive has been a major reason for us to open our Vintage store here. With Vintage, we have created a place where epic motorcycling journeys, experiences, and stories will never end and will be passed on from one owner to another. The Vintage store will make this transition smooth and hassle-free.”
Vintage Store will have a set of standardized processes and pricing for purchase and sale of pre-owned motorcycles. The store will offer assistance with financing options and also ensure motor insurance, warranty and post-sales service for motorcycles. With seamless paperwork and trouble free documentation process, the entire customer experience is smooth and effortless. Each motorcycle will be refurbished with genuine motorcycle parts and spares and undergo a thorough 92-point quality check, thereby guaranteeing quality assurance and reliability. Through Vintage, Royal Enfield will make the pure motorcycling experience more accessible for riders and enthusiasts.