Introduces ‘Innovation Day’ on the occasion of Amazon Launchpad’s 2nd Anniversary in India

Marking Amazon Launchpad’s second anniversary in India, today announced the launch of a specially curated online event- ‘Innovation Day’ in India. With Innovation Day, Amazon customers from across the country can discover and access deals on unique and innovative products not only from exciting startups on Amazon Launchpad, but from across sellers and brands offering niche and inventive products on

In the first edition, unique products from start-ups such as Actofit, Shifu, Water Science and Phool will be launched for the first time on Amazon Launchpad. In addition to new product launches, customers will be able to purchase from a curated selection of innovative products that will be discounted from a variety of categories including Electronics, Home & Kitchen, and Toys & Games. Together with new releases from established brands as well as Amazon Launchpad’s brightest start-ups, it will be a one-stop-shop for Amazon’s customer to purchase “ahead of the curve” products.

Speaking about the launch of Innovation Day, Kaveesh Chawla, Director, Category Management, Amazon India said, “In line with our relentless efforts to provide innovative start-ups with a platform to showcase their unique product offerings to a wide customer base, we are delighted to announce the launch of Innovation Day. This initiative truly fulfills the aim of Amazon Launchpad and provides another avenue for start-ups with inventive and cutting-edge products to scale greater heights. We are continuously working towards strengthening the overall entrepreneurship ecosystem in the country by providing them access to millions of customers on These efforts also help us in offering our customers a carefully selected curation of innovative products across various categories that provide them an incredible experience.”

“At Actofit, we’re excited to double our inventory with our innovative offerings such as Smart Body Composition Scales and Smart Sensors for Badminton rackets. We are thrilled to bring our game-changing tech products to Indian customers during Innovation Day.” – Pratik Saraogi, Co-founder, Actofit Wearables

The long-term vision for Innovation Day is to provide customers with wide selection of innovative products at an affordable cost. Innovation Day would also help grow Amazon Launchpad start-ups and SMBs to jump-start the flywheel for new products during the event.

Amazon Launchpad is a unique global program that curates, showcases and delivers cutting-edge products from startups to millions of Amazon customers. The program supports young companies with Amazon’s global selling and expertise so they can stay focused on product innovation. At the same time, the Amazon Launchpad program helps bring a curated selection of new and innovative products to our customers. Amazon Launchpad program commenced in India in Dec 2016. Since then, Amazon Launchpad has created a highly sought after online destination for Indian startups to find early adopters for innovative products. Amazon Launchpad currently hosts over 40,000 innovative products across nearly 30 product categories. Some of the leading categories in the local selection are Drugstore, Wireless, Electronics, Grocery, Beauty, PC & Toys.

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