B2BAdda.com, a technology backed e-distribution platform has announced its partnership with Relay, a leading travel convenient store chain in India to exclusively sell Detel’s products through major Relay outlets across the country. Detel is the world’s most economical feature phone brand which aims to connect the 40 crore unconnected people in India.
After its successful association with Barista Coffee Company, B2BAdda.com plans to further propel its smart hybrid retail strategy. The objective is to enable the brands listed on its platform to effectively reach out to their end customers in metros as well as in Tier 2, 3 cities and build the daily connect with their audience. The company plans to invest Rs 10cr. to widen the horizon of its services and to strengthen its technological infrastructure in the coming year.
Commenting on the development, Mr. Yogesh Bhatia, Founder, B2BAdda.com says, “We have always adopted distinctive ways to enable the brands associated with us to have a real-time connect with end customers. We provide a customized sales channel to these brands helping them build the desired brand-equity by significantly expanding sales, reach and brand footprint. “Our association with Relay to make Detel’s Mobiles and Accessories available across their 4 airport outlets is a step in this direction, which we intend to replicate with other brands and categories in the time to come.”
B2BAdda.com is an exclusive e-distribution partner for Detel Mobiles, LED TVs & Accessories and has recently added new categories like footwear, apparel, household appliances besides Mobile & Tablets, IT Products, and Complete Electronic Product Range. With this, the company plans to add more than 80,000 retailers to its platform by the end of 2020.