Flipkart India’s largest e-Commerce marketplace announced the launch of Trendstalk’s Autumn Winter 2016-17 edition. Aimed at empowering local sellers to create and sell products at par with global brands, Trendstalk will offer sellers global fashion trends and forecasts in partnership with WGSN, a global trend authority for fashion and creative industries and National Institute of Fashion Technology (NIFT).
Garnering real time information from WGSN, Flipkart will offer sellers with top-notch global trend analytics. Flipkart and the team at WGSN will work closely to guide sellers with real actionable insights on latest fashion trends that are making waves around the globe. Flipkart will also bring together a group 30 designers from NIFT and independent fashion consultants to develop design illustrations and tech-packs exclusively for fashion category sellers.
Making this platform more accessible, a refreshed microsite for Autumn Winter 2016-17 will be launched too. With a clean UI and easy UX, sellers will be able to explore category specific inputs with trends forecasts for the upcoming season faster.
Rishi Vasudev, VP – Fashion, Flipkart said, “The launch of Trendstalk last year made fashion insights more accessible to our seller base. Over 50 sellers have adopted this platform and have created 2000 styles which are currently available on Flipkart. The latest edition of Trendstalk in partnership with WGSN and NIFT will enable them to create a niche for themselves in the cluttered market of fashion offerings. We will not only democratize fashion for all small and medium sized sellers but also guide sellers to make their own mark in the online space. Initiatives like these offer sellers the opportunity to understand the evolving fashion industry and streamline their collections to suit the needs of every customer.”
Priya Sachdev, Business Director – South Asia for WGSN, commented, “The WGSN and Flipkart association will help the sellers to understand global trends ahead of season and create their product with confidence for the right market and at the right time. WGSN will ensure they have insights that are accurate and as actionable as possible.”