Internet technology disruptor LeEco has yet again created an incredible industry record of having sold 200,000 Superphones in just 30 days. The sales figure that the company has achieved evidently speaks of the brand’s popularity among consumers in a very short span of time.
LeEco’s two Superphones – Le 1s, the flagship killer and the premium Big & Bold, Le Max have been in news lately for the unprecedented response they’ve got from consumers and industry alike ever since they went on sale, February 2nd and February 16th respectively. The company has created several industry leading milestones since its inception in India and has successfully established itself as a significant player in the smartphone industry.
“The Superphones are powered by our string ecosystem of multiple devices, content, cloud and platform. The incredible response from our consumers is very humbling and it re-affirms that our proposition of breakthrough technology, comprehensive ecosystem and sustainable disruptive pricing is being well received by our consumers,”said Atul Jain, COO, Smart Electronic Devices, LeEco India
Earlier, the company created industry records during its flash sale of Le 1s, where in the Superphone received record breaking cumulative 20,28,000 registrations across its three flash sales, a highest number in the industry ever. Another industry record was created recently when the company announced to have received 220,000 (2.2 lacs) total orders within the shortest time of 31 seconds in the 3 flash sales. The company’s global reputation, edge over competition given its content ecosystem, remarkable technology expertise, incredibly lower than the industry BOM cost valuation have attributed to these records.
LeEco is on a continual growth track and pursuing its goals in India with insistent focus and sharply defined strategies. It has effectively been able to entice the Indian consumers with their Superphones which are markedly unique in terms of superior performance, technology and disruptive pricing.
The company recently organised LeEco Day, a biggest shopping carnival in India so far that received an incredible response from consumers. In its bigger-than-big shopping bonanza, the company had put up exciting offers and benefits valued at around Rs. 8 crores, making it the largest and most attractive shopping carnivals organized by a smartphone brand on e-commerce platform till date.
Buyers of the Le Superphones can expect a content ecosystem to be uploaded into its android-based EUI system in the 2nd quarter of this year since the company has already signed contracts with Eros and Yupp TV. The company has inked a deal Eros Now for Video-on-demand (VOD) and with YuppTV for TV content streaming.
Also noteworthy is the company’s after-sales policies. LeEcohas put in place 555 service centers in prime locations in the country, besides providing 24*7 toll free services, and other value-added services.