Microsoft’s venture fund M12 partners with Mayfield and Pivotal Ventures to announce $6 million competition for women-led enterprise startups

Microsoft’s M12, Mayfield and Pivotal Ventures on Thursday announced the second global Female Founders Competition to accelerate funding for women entrepreneurs developing business-to-business software-as-a-service and deeptech solutions. Eligible women-led startups developing enterprise tech solutions in the United States, Europe, Israel and India are encouraged to submit applications beginning Oct. 17, 2019. Four winning companies will receive a total of $6 million in venture funding, along with access to technology, resources, mentoring and other benefits.

“Last year’s competition helped highlight that there are innovative female entrepreneurs developing enterprise tech solutions, and they just aren’t getting equal access to capital,” said Peggy Johnson, executive vice president, Business Development, Microsoft Corp. “The tech industry can’t afford to keep leaving women’s good ideas on the table. We need to level the playing field for female entrepreneurs, and together with Mayfield and Pivotal Ventures, we aim to do just that with our second Female Founders Competition.”

Venture capital funding, particularly for seed-stage companies, is critical to power ideas from incubation to go-to-market. Venture funding for female-founded companies continues to be nominal in comparison with dollars invested in male-only-led teams. Last year, companies founded solely by women garnered 2.3% of the total capital invested in venture-backed startups, according to PitchBook.

Regardless of this disadvantage, female founders continue to deliver outsized returns. In a study conducted by MassChallenge and Boston Consulting Group (BCG), women-founded businesses delivered more than two times as much revenue per dollar invested than their male counterparts. If women entrepreneurs received funding on par with their male colleagues, BCG estimates the global economy could experience up to a $5 trillion boost. According to Gartner, “The enterprise software market will experience the strongest growth in 2019, reaching $457 billion, up 9% from $419 billion in 2018.” [2] Investing in women-led enterprise companies is essential to economic growth and to closing the gender funding gap.

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