Nippon Paint, Asiaa��s leading paint manufacturer, today announced a sponsorship alliance with leading Indian Premier League cricket franchise, Chennai Super Kings. Nippon Paint riding the wave of yellow, makes its debut as a sponsor in support of IPL’s comeback kings a�� CSK. Releases new TVC a�?Yellow Podu, Whistle Podua�?, featuring some of the CSK cricketers; Murali Vijay, Kedhar Jadav, Ambati Rayudu, with the brand mascot- the Blobbies painting Tamil Nadu yellow to make Nippon Paint a household name. A�
Chennai Super Kings (CSK) is one of the most sought-after franchisee of the Indian Premier League (IPL). This deal with the two-time IPL champions, adds to Nippon Painta��s growing portfolio of sports sponsorship in India. The agreement will see Nippon Painta��s logo appear on the arm of the playera��s shirts.
Talking about the sponsorship, Mr. S Mahesh Anand, President a�� Decorative Paint, Nippon Paint India commented,A�a�?We are extremely excited to team up as associate sponsors for IPLa��s comeback kings, the Chennai Super Kings. As a brand, we have always celebrated cricket with passion. As the most-loved CSK is back, Nippon Paint is excited to a�?DoubleTheGethua�� and celebrate with the much-loved a�?WhistlePodua��. Our New TV commercial a�?Yellow Podu, Whistle Podua�?, is aimed at celebrating the spirit of CSK, which will also feature the much adored Blobbies, as we are all set to paint Tamil Nadu Yellow.a�?A�