OPPO officially announced a partnership with Gundam. The collaboration focuses on the release of a special series of OPPO-Gundam smartphone-related products including items such as portable power banks, phone cases, earphones, and many other interesting accessories. The partnership aims at reaching out to the entire youth that treats their smartphones as an extended personality.
Popular amongst the young consumers, Gundam’s TV animation series, Mobile Suit Gundam, Mobile Suit Zeta Gundam, andMobile Suit Gundam ZZ are very well remembered, hence, OPPO is joining hands with Gundam on its 40th anniversary to strengthen its hold among the youth.
OPPO has always collaborated with brands that have created an impact on the millennials. In 2018, OPPO launched an official collaboration with Pokémon which featured the famous “Pikachu” as the ambassador of OPPO’s SuperVOOC technology. Along with this the company launched a Pikachu themed SuperVOOC portable power bank among other accessories.
Among several other interesting partnerships, OPPO struck a three-year partnership with leading soccer team FC Barcelona, launching a special edition phone and accessories. The brand was also featured prominently at the club’s Camp Nou stadium. In addition, both OPPO and FC Barcelona continue their collaboration at football matches, fan activities, TVCs, co-named poster advertising, and peripheral products.