OYO launches an online travel agent portal ‘SuperAgent’

OYO Hotels and Homes, India and South Asia’s largest and world’s second-largest and fastest-growing chain of hotels, homes, living, and workspaces, announced the launch of an online portal for travel agents – SuperAgent. SuperAgent aims to enhance the booking experience for offline travel agents by offering a simple and quick way to book an OYO accommodation for their customers and hence ensure a great end customer experience. This launch is in line with OYO’s commitment to enabling everyday travellers and city-dwellers experience #LivingTheGoodLife and cater to varied audience segments with multiple offerings.

SuperAgent provides pre-registered and verified offline travel agents access to OYO inventory at the best price in simplest to use interface to deliver great value to their customers. Bookings can be made for bulk travel, package bookings etc. This dedicated portal is in addition to multiple other channels of booking available to consumers including website (desktop and mobile), app, OTAs and walk-ins.

Commenting on this announcement, Gaurav Ajmera, Chief Operating Officer, India & South Asia, OYO Hotels & Homes, said, “At OYO, customer experience is a priority to us. With the hospitality, travel and tourism market seeing exponential growth in India, the role of travel agents in the industry has become increasingly important in ensuring a seamless experience for our customers. Over the course of last 4 years, OYO has partnered with close to 12000 Travel Agents across India, thereby reaching out to millions of customers. With a focus on further strengthening our relationship, we have created SuperAgent – an intuitive and self-serve environment that will simplify the booking experience for travel agents and thereby help them engage better with consumers. SuperAgent aims to provide customized service to each and every guest based on their requirements. We will continue to create offerings that add value and enrich experiences for our end consumers.”

Travel Agent, Kavin, Xscape Plan, Chennai, said, “Superagent by OYO has been a pleasant surprise for us. The improvements in search and recommendations are much appreciated and have been helpful in accessing and booking OYO properties at competitive rates for our customers.”

SuperAgent offers travel agents a simplified homepage including recent searches, recommended hotels, great deals and important actions right at their fingertips. It also offers a refined search to show properties tuned to a travel agent with relevant prices, a detailed commission report, simpler sales summary & reporting and more.

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