One97 Communications Limited, that owns the brand Paytm, India’s largest digital payments company has introduced a Social Community Platform exclusively for Women on its app. This is an interactive Social Feed where women can engage in topics including health, careers, relationships, cooking, and hobbies while sharing their life stories, achievements and moments with fellow women. The company has partnered with women’s community platform SHEROES to build this active community for women.
This Feed is available inside Paytm Inbox, which is witnessing huge traction for its newly launched content-based services that includes News, Live TV, Cricket, Entertainment Videos, and Games. As a part of its iniAvinashtiatives to further expand this offering, it has been partnering with several content-providers, ensuring the best of Infotainment delivered to its users. With Gamepind, the company has also introduced a host of social and casual games with exclusive loyalty rewards for Paytm users. Paytm Inbox has registered over 30-million monthly visitors for content-based services.
Paytm aims at empowering women with informative content on personal development, career guidance, health, lifestyle and inspirational stories especially curated by SHEROES. This would also allow women to exchange their thoughts with other women on various topics as per their choice.
Deepak Abbot, Senior Vice President – Paytm said, “We have been witnessing significant traction among our users for various content services offered on Paytm Inbox. Building upon this, we are excited to introduce a Social Community Feed exclusively for Women to interact and engage among themselves. This is an important initiative towards women’s empowerment as it provides specially curated content and various communities that they can participate in as per their interests. This social platform will provide a powerful forum for them to express, learn and share while educating themselves.”
Avinash Hindupur, Chief Product Officer, SHEROES said, “SHEROES is excited to partner with Paytm, building on a shared vision to create more value for millions of women Internet users. SHEROES has been a champion for women using the Internet, to craft their growth stories. Leveraging Paytm’s depth and reach, millions of women Internet users can now access over 1000 communities offering advice, a platform for visibility and conversations. This partnership is a strategic step towards our goal of taking the community ecosystem to 100 million women.”