SHAREit has announced partnership with Hungama Play, a video-on-demand platform owned by Hungama, India’s leading digital entertainment company. With this partnership, SHAREit will offer Hungama Play to its users, allowing them to enjoy Hungama Play’s enormous SVOD (Subscription video on demand) and AVOD (Ad based video on demand) content archive. This will enable SHAREit users to explore a multi-lingual and multi-genre content bouquet consisting of movies, short films, short-format and long-format videos, and Hungama Originals.
SHAREit app has one of the most extensive content portfolios, from browsing online videos, creating one’s own playlist to downloading GIFs and sticker while Hungama Play offers video content across formats, genres and languages in the form of movies, short-format videos, long-format videos and original content. This association will provide users a daily dose of entertainment content that they can enjoy at their leisure using SHAREit’s platform. As SHAREit widens its user base not only in Tier 1, but also in Tier 2 and Tier 3 markets, users will be able to benefit from the regional content provided by Hungama Play.
Commenting on the partnership,Mr. Jason Wang, SHAREit CBO, Global Expansion and Strategic Partnerships said, “It gives us immense pleasure to collaborate with Hungama Play, one of the leading video on demand platforms in the country. As SHAREit is building a strong content platform, our partnership with Hungama Play will benefit our users across India who will get access to a wide range of content in various languages that they can enjoy. We currently have over 400million users in India and our aim is to offer them with quality entertainment content.”
Siddhartha Roy, Chief Operating Officer, Hungama Digital Media said, “At Hungama, we believe in offering our users an enriching experience that is backed by convenience and places the power of choice in the hands of the users. Our partnership with SHAREit will help us add a widely popular platform to our existing customer touchpoints. We are certain that SHAREit users will enjoy and appreciate our multi-genre, multi-lingual and original content library.”
SHAREit has over 1.5 billion users globally and the app has reached out to more than 200 countries and regions and it is currently available in 39 languages. SHAREit aims to make digital content equally accessible for everyone despite users’ location and internet quality.
SHAREit also has a wide bouquet of entertainment content on the app and the company has collaborated with leading Indian content aggregators to strengthen its content catalogue. Over the last few months, SHAREit has partnered with companies like Times Music, Speed Records, Comedy One and Juggarnaut book publishing. SHAREit has also acquired FastFilmz, a leading South Indian movie app to reach out to its user base in South India. These partnerships with all the local content generators and aggregators have been made with an aim to become the largest source of entertainment for its users in India.