Subway celebrates World Sandwich Day around the globe on 3rd November. This year, Subway restaurants celebrated the day by offering ‘buy one and get one free’ at participating restaurants and online via Swiggy. More than 400 Subway restaurants on Swiggy across 24 cities participated in this initiative and over 1 lakh sandwiches were delivered during the 24-hour campaign.
According to Swiggy’s order analysis, guests ordered over 5 times more sandwiches during this day, with Mumbai and Delhi ordering the highest. The most ordered Subway subs by Indians were Paneer Tikka, Aloo Patty, Chicken Tandoori and Chicken Tikka. The favourite accompaniments along with subs were cookies and truffle cake. What’s interesting is that about 40,000 guests tried Subway on the platform for the very first time during this offer period.
Commenting on the association with Swiggy this World Sandwich Day, Ranjit Talwar, Country Director from Subway said that “For the second consecutive year Subway is celebrating World Sandwich Day. The day Subway fans from around the world come together and savour the taste of their favourite Subway sandwich. Subway runs a ‘Buy one Get one free’ offer for all our guests during World Sandwich Day, a way to thank all our guests for their love and loyalty. This year we have tied up again with Swiggy, as our Delivery partner, at a PAN India level, to thank all our guests by offering this special World Sandwich Day deal through their platform as well.”
Srivats TS, VP-Marketing at Swiggy said “Sandwiches are versatile, especially the ones offered by Subway that can be eaten at lunch, as a snack, at dinner time and even when the late-night cravings kick in. This World Sandwich Day, a record number of consumers turned to Swiggy to get their favourite Subs delivered at lightning fast speeds with many of them trying out Subway for the very first time.”
Below are some interesting sandwich trends Swiggy highlighted this year on World Sandwich day:
Top 5 sandwiches India loves to order most online (on Swiggy) are:
Paneer Tikka Sub 6″ – Veg
Aloo Patty Sub 6″ – Veg
Chicken Tandoori Sub 6″ – Non-Veg
Chicken Tikka Sub 6″ – Non-Veg
Chicken Teriyaki Sub 6″ – Non-Veg
Cities that order most Sandwiches online (Swiggy): Mumbai leads the way, followed by Delhi, Bangalore and Pune
FUN FACT: Sandwiches are most ordered during Lunch and Dinner time
Veg vs Non-Veg: People order more veg sandwiches as compared to non-veg. 68% of sandwiches ordered are veg, 32% of sandwiches ordered are non-veg on Swiggy
Top healthy sandwiches: Tandoori Chicken Sandwich (Multigrain Bread), Paneer Tikka Sandwich (Multigrain Bread), Veggie Delight