Twitter joins the fashion fraternity for India’s biggest fashion extravaganza, Lakme Fashion Week Winter/Festive 2017. Twitter debuts a custom LFW emoji, a special fashion insider crew #FashionFlock, and live HD broadcast of the runway shows on Periscope to bring fashion aficionados the best of Lakme Fashion Week (@LakmeFashionWk).
The new emoji with Lakme Fashion Week is the first ever fashion emoji for India, with a unique local spin. The emoji represents a chic ‘desi’ outfit and can be activated by simply Tweeting with the hashtags #LakmeFashionWeek, #LFW2017 and #FashionFlock. The emoji will go live on the 16th August 2017, which is the first day of fashion week.
Additionally, Twitter is also launching #FashionFlock in India for the first time, bringing together ten fashion insiders from fashion designers, makeup artists, and other prominent personalities, to give live updates from #LakmeFashionWeek to fans on Twitter. Attendees of the event and fashion fans around the world are invited to Tweet during the week using the hashtag #FashionFlock to follow or join the conversation on Twitter, and get closer to the shows that matter most to them. Here’s a list of accounts that will be Tweeting out exclusive #LakmeFashionWeek content with #FashionFlock:
In addition, the fashion community on Twitter will have front row access to select high profile runway shows through Live HD broadcasts via Periscope. Twitter will be live-streaming the runway shows of the following designers from @LakmeFashionWk:
- Ritu Kumar (RituLumarHQ)
- Masaba (@MasabaG)
- Manish Malhotra (@ManishMalhotra)
- Nachiket Barve (@nachiketbarve)
Keya Madhvani, Head of Music & Lifestyle Partnerships, Twitter India, said, “Twitter is the best place to see and talk about what’s happening in the world of fashion. Everyone wants to know more about the latest styles at LFW, about the who’s-who, what they are wearing and who they are wearing. With the first fashion emoji in India, #FashionFlock and Live HD broadcasts via Periscope, we aim to provide digital front row access to this close-knit community bounded by the love of design and all things fashion”.
A real-time reflection of what’s happening around world, fans on Twitter began flooding with sneak peeks as well as official announcements of what lovers of couture and fashion can expect from this year’s edition, and will continue to be the digital VIP pass for the most awaited fashion week in India.