Xiaomi, India’s number 1 smartphone and Smart TV brand today announced that it has sold over 8.5 million Xiaomi devices in one month during festive sales period. This milestone was achieved between 9th October and 8th November, 2018. This roughly translates to Xiaomi selling over 3 devices per second during this month.
Xiaomi also went on to achieve record breaking GMV of $1 billion during this period. Xiaomi devices include Xiaomi smartphones, Mi LED TVs, Mi Band 3, Mi Power Banks, Mi Earphones, Mi Routers and other Mi ecosystem and accessory products that were sold across mi.com, Mi Home and partner channels.
Xiaomi also announced that it had sold over 6 million smartphones in this period. It is the highest number of smartphones Xiaomi has ever sold in the mentioned period. Last year, Xiaomi sold 4 million smartphones during the period across same platforms.
Xiaomi sold over 400,000 Mi LED TVs and over 2.1 million Mi Ecosystem products and accessories, which also marks the highest number of Mi LED TVs Xiaomi has sold in a 30 day period.
At the beginning of the festive period, Xiaomi announced having sold more than 2.5 million Xiaomi devices in less than two and a half days. It also announced crossing its benchmark sales of over two million smartphones, over 100,000 Mi LED TVs and over 400,000 Mi Ecosystem products and accessories being sold.
This festive season sale also saw the following Xiaomi devices achieving bestseller status in their respective categories on partner platforms:
- Redmi Note 5 Pro was the best-selling smartphone on Flipkart during the festive period.
- Redmi 6A was the best selling smartphone on Amazon during the festive 30 day period
- #1 bestseller in smartphone category
- Mi LED TVs: #1 bestseller in the TV category
- Mi Band 3: #1 bestseller in the Wearable category
- Mi Power Bank: #1 bestseller in the powerbanks category
Mi Air Purifier 2S was also in high demand, witnessing sales that were 4.5 times of that done last year across platforms.
Raghu Reddy, Head of Categories and Online sales, Xiaomi India said, “Festive season sales in India have always been a defining moment in Xiaomi India’s journey. Last year, we sold 4 million smartphones and went on to become the #1 smartphone brand in India in Q3 2018. This year, we have outdone ourselves by selling over 6 million smartphones, and 8.5 million devices. We are thrilled, and equally humbled by all the love we received from our customers and Mi Fans across India, and we hope we continue to contribute immensely to our customers and their loved ones, by offering them the best of our innovative products.”