A majority of Indian smartphone consumers still prefer to buy smartphones offline. As offline retailers gear towards business-as-usual post lockdown, vivo, the global smartphone brand, has launched its “VIVO Smart Retail” (VSR) model. Through this solution, vivo will be addressing the demand for smartphones across the country by leveraging its vast retail network. In a first of its kind click to mortar model, the company has built this program with the support of over 20,000 retailers and 30,000 VBAs.
vivo has adopted this new model to enable business continuity for its pan India retail network that will help consumers connect with retailers from the comfort of their homes. With the largest promoter network in the country, vivo India has put in place a robust process that shall enable offline partners to connect with consumers while adhering to all statutory requirements and regulations of the Government.
Customers can send-in their vivo product related queries to retailers via:
- SMS (8955771110)
- vivo India e-store (shop.vivo.com)
- vivo India‘s Facebook page (@vivoIndia)
The SMS based connectivity is already operational, while the other two platforms will be available to customers before May 12th. The pilot shall be initiated in a phase-wise manner with the objective to be available pan India.
Speaking at the launch of this innovative sales platform, Nipun Marya, Director Brand Strategy, vivo India, said, “Customer-centric innovation is at the core of everything we do. To ensure business continuity of our offline partners, we have decided to create this unique lead generation platform. We hope to connect our customers and our channel partners effectively using this one of its kind system.”
“It is great to see vivo India safeguarding the interests of its offline retail partners during this time of crisis. We are positive that this solution will help retailers in regaining business footprint and ensure they are able to address consumer queries in an efficient and streamlined manner. vivo’s Smart Retail Program shall allow customers to experience vivo products at the convenience of their homes” said AIMRA National President Mr. Arvinder Khurana.
Continuing its support in the fight against COVID-19 pandemic, vivo India has recently donated 15,000 PPE suits and 50,000 litres of sanitizer to the Central Government to ensure the safety of caregivers and healthcare professionals. The brand had earlier donated close to 9 lakh masks to state and central governments, police agencies and other municipal corporations.