RB announces winners for its Dettol-Innovate with Purpose Challenge

RB, the world’s leading consumer Health and Hygiene Company announced winners for ‘Dettol-Innovate with Purpose Challenge’. RB, partnered with Startup India, a Government of India initiative, to build a strong and inclusive ecosystem for innovation and entrepreneurship addressing the health and hygiene issue in the country.

Rb’s objective was to identify, mentor and reward startups which can bring new approaches, products, and technologies that will increase as well as maintain hand hygiene practices across consumers of all age ranges, from school-age children to adults

Notably, Dettol shortlisted 15 applications from 64 applications received overall across various stages of startups operating in segments like biotechnology, medical, and scientific to computers or hardware systems. Most of the applications were for categories of products including handwash, sanitizers, wet wipes, soaps, etc. Interestingly, 10 product ideas were based on herbal solutions. The top three winners of the challenge were felicitated at a ceremony held at RB office in Gurugram.

The names and entries of the winners are:

1st Prize (Prize 5,000 GPB) – Omicsgen Lifesciences Pvt Ltd for an innovative lyse solution which not only kills bacteria but also inhibits colonization for 4 days

2nd Prize (Prize 3,000 GPB) – Ariviya Technologies Pvt. Ltd for an innovative handwash solution based on lemon and aloe Vera as herbal germ-kill actives

3rd Prize (Prize 2,000 GPB) – OMG Innovations LLP for an innovative comprehensive hygiene kit, comprising of 4 different products preventing the spread of infectious microorganisms through air, surface, and hands

Talking about the initiative to find meaningful innovation, Ravi Bhatnagar, Director External Affairs & Partnerships, RB Health AMESA, said in a statement, “There are great idea all around us, with partnership with startup India we wanted to create a platform which can give opportunity to individual or group to bring those ideas to life. Through Dettol-Innovate with Purpose Challenge, we saw amazing ideas, unique approach and innovative solutions from most participants which increase as well as maintain hand hygiene practices across consumers. I would like to congratulate all the participants and the winner for sharing such brilliant ideas with us and encourage more people to innovate because Innovation is a key success.

Deepak Bagla, CEO & MD, Invest India commented, “We are happy to have partnered with RB for hosting Dettol-Innovate with Purpose Challenge to encourage startups in Tier 2 and Tier 3 cities of India. Such collaborations are crucial to drive a strong health narrative in India and work in tandem with innovators and entrepreneurs. The challenge received applications from across 15 states highlighting the startup revolution across the nation.”

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