Dinesh Verma, the CEO of Gullybaba Publishing House Pvt. Ltd, presented with #BeACascader award by FICCI Cascade for his outstanding knowledge and awareness about the grey subject, counterfeiting and smuggling. The award was also a sign of recognition for his enthusiastic participation in the social media quiz of FICCI CASCADE and it was presented during the FICCI CASCADE’s flagship international conference MASCRADE 2018 at Shangri-La Eros Hotel, New Delhi by Mr. Suresh Chandra, Secretary, Ministry of Law and Justice.
The fifth edition of Movement against Smuggled and Counterfeit Trade-2018 (MASCRADE 2018) was organized to discuss the economic consequences of mass counterfeiting, smuggling and piracy and the policies needed to deter this activity. The conference also assessed the impact and tried to provide practical recommendations and effective strategies to mitigate the challenge.
I am much obliged to receive this award by FICCI CASCADE. The society has to take up a stand towards counterfeited and smuggled products. These activities are also threatening brands not only in every region of the country but across the globe. I personally believe that every individual should play their small part in the society towards eliminating the ill effects of such Trades, said Dinesh Verma, Founder & CEO Gullybaba Publishing House Pvt, Ltd.
Recalling his journey, Mr. Verma said, “Gullybaba is like my child, because I am quite unable to see beyond Gullybaba, for I find myself engrossed into publishing every hour of the day and every minute of the hour. I think there are lots of things a publisher can give to the society and this is the very thought that keeps me going. After receiving this award, I think my responsibility towards my society has grown remarkably and hence I will try my level best to live up to the expectations that you people have put on me with more energy and determination. The newest entrant in Gullybaba is the mascot known as “Gullybaba Kids”. This mascot is the embodiment of virtues. As the name suggests the mascot talks, educates and teaches only to kids. It tells what is right and what is wrong through various activities, puzzles and brain sharpening exercises to our Generation Next and instills in them good behavioral and moral values apart from making them an intellectually fertile and culturally-realized.