LeEco Recognized as One of India’s Most Attractive Mobile Phone Brands in its Year 1: TRA Research

Global technology and internet ecosystem conglomerate LeEco has evoked trust and admiration among Indian consumers which has been validated by the 2016 TRA Research, which has recognized the brand as One of India’s Most Attractive Mobile Phone Brands in its first year of India operations.

According to “India’s Most Attractive Brand Report 2016”, LeEco has been declared among India’s most attractive mobile phone brands. The survey conducted by the prestige TRA Research which analyzed consumer ‘desire’ indicator, comparing ‘attractiveness’ and  ‘vibrancy’ of brands, threw up  some interesting insights and facts  for LeEco. In the category of, “Mobile Phones”, LeEco being a debutant entrant in India, achieved an extremely creditable achievement in this category, ahead of several storied, older brands. This consumer validation clearly mirrors LeEco’s successful 1 year journey in India, accompanied by key milestones achieved through top-notch products across categories. Further, in the broader category of Personal Gadgetry, LeEco secured the 14th position, among other brands on the charts such as Vivo, Xiaomi and Casio.

It is noteworthy that in the overall most attractive brand category, across all product categories, LeEco ranked among the top 200 in the study that covered over 10,000 brands across 16 cities.  It is notable that this study included most of India’s and indeed globally leading brands in various categories like Amazon, Dell, Microsoft, Infosys, Intel Snapdeal, Citibank, Shell, Walmart among several others have all found mention under the relevant categories.  This is indisputably an incredible feat by LeEco since this recognition comes within the very first year of its operations in India. LeEco, since its India launch early this year has been swiftly making inroads into the Indian market through various product launches and business deals. The company has successfully launched five Superphones in the mid to premium price segments that have achieved runaway success. Most of these models have become runaway best sellers online, reflecting the massive consumer vote of confidence in the brand.

In-line with its multi-device strategy, LeEco recently ushered in the Ecosystem TV Era with the launch of its Super3 Series in India which have created ripples in the Indian TV market in a short span of time. The company also introduced its content ecosystem to enhance consumer experience of its products.


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