LIKE App, India’s popular short video platform that allows video creation and editing with special effects, bagged the award of the Most Innovative Start-Up App at the IAMAI 9th India Digital Awards, defined by the criteria of ‘any innovative mobile app designed on or after January 2015 with the idea of serving consumers &/or engaging them with an innovative concept that captivates a significant user base.’
IAMAI India Digital Awards recognize and reward organizations, teams and practitioners who have surpassed landmarks and delivered successful business outcomes using digital as a medium. The 9th India Digital Awards had an array of 8 categories and 63 sub-categories covering 360-degree prospects of the Digital Universe.
Commenting on the win, Natalie Chan, Senior Brand Manager – India, LIKE App said, “We are ecstatic to have started the year with a bang – winning the Most Innovative Start-Up App at the IAMAI 9th India Digital Awards. We try our best to innovate so we are able to bring something new to the table for our users and keep enhancing engagement. The win is a testament to our hard work and the value we bring to our consumers.”
LIKE App, a creation of BIGO Technology PTE. LTD, a mobile internet company that develops video editing, video broadcast and VoIP-related products, allows users to showcase their creative side to the world via videos. It is available on both iOS and Android platforms and boasts of a strong presence in India, with over 200M users across the globe.