Opera Ads is a fast-growing online advertising platform that seamlessly integrates into the Opera product portfolio and its 350 million global users. The company has recently announced the addition of new ad units that will help advertisers increase engagement with their target audiences and maximize the performance of their online campaigns.
In traditional online advertising, marketers tend to redirect users to a landing page where they need to navigate a number of clicks to reach a call-to-action button for what they need, such as contact information, online chats, or just the phone number of a business. Unfortunately, these action buttons are often not integrated with apps or phone functions, forcing the user to copy and paste numbers and email addresses, or memorize a phone number and a code to be able to complete the desired action.
The new ad units in Opera Ads are seamlessly integrated with apps and smartphone functionalities, removing the amount of clicks needed and improving the experience of both the advertiser and the user. This means that people no longer need to remember phone numbers or copy and paste email addresses or annoying codes to get the information or service they need.
These ad units are automatically integrated with popular services such as WhatsApp and Facebook Messenger and allow interaction through formats like USSD, SMS messaging, or via phone calls.
Per Wetterdal, VP of Global Business Development at Opera, said, “Opera Ads is changing the digital landscape of mobile advertisement within Opera’s key markets. The new ad units are unique to the mobile ad ecosystem, and provide access to Opera’s massive user base of more than 350 million users.”
Expanding beyond browsers
Opera has set new growth plans worldwide by expanding its product portfolio beyond mobile applications and introducing new innovative online marketing platforms such as Opera Ads, OLeads and OList. With this strategy, Opera plans to maximize the online visibility of millions of businesses and continue the expansion of its online marketing platforms worldwide.