Ottomate International, India’s home-grown smart and innovative consumer electronics brand, today announced the launch of its first TVC campaign featuring the Ottomate Smart fans. Conceptualized around the theme of “ek baar so gae toh baar baar uthna na pade, hai na common sense ki baat”, the TVC emphasizes how the Ottomate smart fans ensure ease of use and does away from the constant nag of having to get up and regulate the fan speed.
Featuring the sequence of the last rites of an old man, the TVC witnesses how a person wakes up from his death, only to go ahead and regulate the fan speed, which delves into the sequence of introducing the Ottomate smart fans, which come with the feature of automatically regulating the speed of the fan according to the temperature and humidity variations. The TVC primarily focuses on the narrative of making a consumer’s life easy and un-complicating the simple yet small tasks. It ends with the tagline, “Common sense lagao, Ottomate lagao.”
Powered by the latest Qualcomm’s BLE 5.0 chipset with CSR Mesh, and with industry-grade digital temperature and humidity sensors, the Ottomate smart fan connects to your phone seamlessly, allowing you smooth and complete control at your fingertips. The Ottomate app (and the ‘Smart Mate’ remote which comes as a separate accessory) allows users to choose across manual mode and a range of very intuitive pre-set modes – namely Otto Mode, Breeze Mode, Turbo Mode and Master Switch. The application available on the smartphone allows the user to control the functions of the fans with their fingertips, without having to get up and do it manually.
Commenting on the TVC campaign launch, Vishal Sehgal Co-founder and CEO of Ottomate International said, “We want to make homes engaging and intuitive. Our products have been designed to make everyday lives better and easier. The smart features in our fans are all common sense innovations which will significantly improve the experience of using a fan. With ‘Common sense lagao, Ottomate lagao’, we aim to ensure that Ottomate with its features becomes the choice of the people across the country, since it’s something that everybody has always wished for.”
Navin Talreja, from the The Womb the agency behind the TVC said “Ottomate has been a fun brand for us. The brand has done innovations which are intuitive and solves genuine consumer problems. We use Common Sense for the things which are obvious, which makes our lives simpler but still most brands tend to miss out on adding such features in products that we use on a daily basis. Hence we though what better than “Common Sense Lagao, Ottomate Lagao, because while being a Smart fan its solves the most common problems that have persisted for so long.”
The campaign is set to run across various major television channels in four different languages – Malayali, Marathi, Tamil, Hindi.