India is going through a nation-wide lockdown due to the Covid Pandemic, leading to an extended suspension of economic activities. Though saving lives, this halt has added to the woes of a major share of the population for whom survival is a daily battle. Vodafone Foundation, a CSR arm of Vodafone Idea Limited along with CSC Academy, Learning Links Foundation, has been extending much-needed support to economically impacted families that are a part of the ongoing Gali Gali Gaon Gaon initiative under the Jaadu Ginni Ka program. Each family is being given a ration kit containing adequate provisions to fulfil the need of food for a family of four to five for at least 8-10 days. The initiative is being executed in Uttar Pradesh, Bihar, Rajasthan, Gujarat, Maharashtra & Karnataka where CSC has been ensuring delivery of the support material to the people in need.
P. Balaji, Director – Vodafone Foundation, said, “With over 64000 reported Covid 19 cases in India, the Government, as well as Businesses, have been employing various initiatives to comfort the lower stratum of the economy and invited collective support from development organizations like ours to enhance the efficiency and scale. This endeavor to provide 10 days’ worth of ration kits to 3000 families each, is supporting the larger cause as well as taking care of the basic sustenance needs of some most impacted families that we have been working closely with under our ongoing Jaadu Ginni Ka financial literacy programme. I would like to thank the team’s efforts and co-operation in facilitating the JGK infrastructure and network to help and support the people in need, during this crisis”.
The Vodafone Foundation’s association with CSC Academy was born out of the vision of Hon’ble Shri Ravi Shankar Prasad, Minister for Law and Justice, Communications and Electronics and Information Technology, which is to ensure digital and financial awareness reaches every Indian to help them improve their quality of life. To fulfil this vision, Learning Links Foundation with the support of Vodafone India Foundation has successfully implemented their flagship program on financial literacy ‘Jaadu Ginni Ka’ in 16 states across the country. The partnership has resulted in delivery and deployment of seven vans in seven states, that are engaging communities at the ground level and helping them come under the ambit of financial and digital inclusion, through the Jadu Ginni Ka program. The program’s objective is to empower 1.5 crore Indians with the basics of financial literacy.
Vodafone Idea has been supporting social causes across the country by leveraging mobile technology to offer solutions for the upliftment of weaker sections of society. The contribution of ration kits is one more effort along the same lines. The Vodafone Foundation has also been ssupporting medical facilities in Gujarat, Maharastra and Karnataka”.