City Innovates, a digital and technology company today announced that in a span of only 5 months, it has helped iConnectWe, part of LM Energy & Software (LMES) reach over 26 lakh users on social media. iConnectWe is committed to digital empowerment and inclusive growth by bringing a technology revolution to the areas that need it the most – the rural and semi-urban regions in the country. City Innovates Pvt Ltd became digital partner of LMES iConnectWe in July 2018 and is contributing in achieving its goals to make the life in rural India easy with technology.
With the aim to provide internet connectivity to the remotest areas of India, iConnectWe partnered with Express Wi-Fi by Facebook to provide fast, affordable and reliable internet hotspots in rural areas. Rajasthan is the first state they have started service delivery in, having already penetrated 14 Towns and set up 1300+ Wi-Fi hotspots and 1400+ enterprise connections. With connectivity, iConnectWe aims to enable solutions such as Water/Milk ATMs, e-Choupals, Smart Streetlights, Internet café, Local eCommerce, etc. to make life easy in rural areas.
City Innovates is currently driving and delivering the overall social media requirements for the brand. With its expertise in creating business-driven campaigns, the agency has taken charge of creative strategy and execution, social media management, website development and influencer marketing for LMES. The website talks about all their initiatives, different data plans and persuades people to join them and contribute towards making smart villages. It displays the stories of people who have transformed their lives for good with the help of technology and has the potential to inspire people to take the benefit of Express Wi-Fi by Facebook.
Commenting on the same, Mr. Kashish Jhamb, Executive Director & CEO, City Innovates, says, “We are delighted with our association with iConnectWe where we are doing the branding of LMES iConnectWe and managing its social media presence through Facebook, Instagram, and Twitter. Within a very short span of time, we have managed to reach an audience of 26 Lakh and made people aware in the rural areas, specifically Rajasthan, about the organisation’s initiatives.”