It is no secret that technology is transforming everything that it touches: business processes, service delivery, even the way people interact with each other. But can technological advancements change the way businesses engage with their customers?
The answer to that question, of course, is a resounding yes. Many leading companies are leveraging cutting-edge technologies to redefine, amplify, and elevate their end-customer experience. Here are five organisations that are leading this tech-led shift in India:
Momspresso.com : Momspresso.com is India’s largest user-generated content platform for women to express themselves. The finely-brewed content on Momspresso.com offers support to moms across the country, not just in their journey as parents but also in their lives as wives, daughters, and – most importantly – as women! Momspresso.com is enabling women to create content in the form of text, audio as well as video and cater to over 20 million users every month. It also makes strong use of machine learning technology to create rich user profiles, identifying their content consumption habits and personalizing their experience. Momspresso.com creates a comprehensive data repository and generates insights which is used by consumer brands like Nestle, Dettol, Pampers, J&J, Horlicks, and Dove etc., and helps them in targeting the right consumers with a new product/ service. Momspresso has recently introduced Support groups on its mobile application. An anonymous network for women, Support groups allows women to post questions in the form of audio messages and helps make the interaction livelier. While this is currently available on the mobile application only, Momspresso plans to introduce audio content creation on the website blogs by the end of the month.
Shine.com: As the 2nd largest job portal in India, Shine.com has set several benchmarks in the recruitment industry for the use of technology. It leverages AI-based algorithms to efficiently match the right candidate/skillset with the right job profile, making the process of job discovery and application extremely easy and convenient for both recruiters and jobseekers. Candidates are shown only the most relevant job offers while recruiters can streamline and automate the shortlisting process. Shine.com has also introduced face recognition and touch ID capabilities on its mobile app to allow users to seamlessly log in for future sessions without any hassle – even if they forget their passwords. The portal is currently working on leveraging data to train an AI model that can recommend jobs that match the stated and unstated needs of every user by understanding their preferences.
Nobroker.com: Established with a core belief that looking for a house should be a happy, convenient, and cost-effective experience, NoBroker.com leverages technologies such as AI, data analytics, and machine learning to facilitate hassle-free house hunting for its users. It utilises innovative, tech-led tools to replace brokers from the property search and discovery value chain.
Through proprietary algorithms for discovery, property ranking, property age, property decay etc., NoBroker.com curates and lists the most relevant options for each user as per their specific requirements. The platform also offers smart recommendations based on real-time data – something that an offline broker cannot provide effectively. Furthermore, through innovative features such as Life Score, Rent-O-Meter, and Transit & Livability Score, NoBroker.com provides its users with all the information that they need to make confident and accurate home rental and purchase decisions.
SanKash.in: Aiming to make holiday trips a part of the simple and accessible pleasures of life, SanKash comes as a revolutionary travel fintech company that focuses on helping Travel Agents and Tour Operators (online & offline), provide pay-in-parts/monthly solutions for their customers. Through this unique value proposition, it intends to create best-in-class customer and partner focused affordability solutions for the travel industry. SanKash, is India’s first Travel Fintech Startup offering affordable luxury travel, launched in April 2018. Conceptualized and established to empower both travel service providers and end-customers, the revolutionary travel fintech company focuses on helping online and offline travel brands provide flexibly-paid offerings to their customers at attractive interest rates. As a platform, it connects and processes data and technological needs of both partners, meaning that apart from providing an alternative to standard payments options, SanKash improves important travel marketing metrics including conversion, booking value, channel loyalty, cross-selling, and ancillary revenue for its travel partners to process travel packages without any hassle. SanKash is an example where technology has removed inefficiencies in the system by bridging the gap between those who want to travel and those who are looking to fund them.
247around – 247around, Incepted on April 1, 2015, the technology-abled platform acts as a backbone to its brand partners while empowering them with analytical assistance and delivering best-in-class repair services. The offerings for the customers include services such as installation, demonstrations, returns validation, maintenance contracts, and warranty services, among others. 247around is using Tech integration of Artificial Intelligence and Analytics in the after-sales service industry and enabling customers to perform self-diagnostics, decipher issues, and estimate prices much before the engineer arrives at home.