Bluehost launches Multilingual Digital Campaign to Introduce its WordPress Hosting
Bluehost has launched a new pan India, digital marketing campaign. The campaign, ‘Powering The Creators’, includes a series of three (3) creative films and introduces Bluehost and it’s power to accelerate online journey through usage and adoption of it’s WordPress hosting solution. It aims to reach the community of passionate WordPress users who are helping transform Indian businesses with a digital presence. Each film highlights a unique and important benefit of Bluehost that includes optimized WordPress experience, reliable speed, consistent uptime, and trusted security. The films will be released in five (5) Indian languages – English, Hindi, Kannada, Tamil and Telugu.
Consumer appetite for digital and contactless commerce has radically increased during the pandemic. Businesses, both big and small, have vaulted ahead significantly in terms of digital adoption to respond to this trend in the last few months. According to the Endurance MSME Survey conducted in May 2020, 30 percent of small and micro businesses (SMBs) started a business website or enabled e-commerce functionality since the lockdown started. Importance of using digital is now ~1.9X more than traditional sales methods. Generating digital presence on a website provides businesses control and ability to have their customers reach them in these times.
“Indian businesses will have a greater need for websites and online presence post COVID. One-third of the world’s websites are built on WordPress. Bluehost has been one of the top trusted WordPress Hosting brands recommended by WordPress.org for the past ten years. It provides a great platform for web developers/designers and SMBs looking for a digital presence. Through our digital campaign for Bluehost, we are celebrating the spirit of being a creator. Our movies are showcasing how Bluehost is powering the creators through it’s optimized WordPress experience and features such as free content delivery network and caching that enable reliable speed and uptime along with automated security updates and free SSL that enable fail safe security which is crucial during these times”, said Mitika Kulshreshtha, Vice President of Marketing, Endurance International Group APAC, parent company of Bluehost.
The campaign targets a pan India audience through three (3) films in five different Indian languages and multiple formats for key online channels like YouTube, Facebook and Instagram. The films are clay animations, which means all visual elements of the film use sculpted clay.
“Bluehost brand stands for the spirit of a creator, for imagination and for style. Our campaign’s hero videos capture this spirit through inventively crafted animated films that use clay as a key medium. This offered a unique storytelling experience in which clay shapes were molded for each frame to give life to the visuals as they morph from one into another. Clay has its own special character that is raw and endearing. Moreover, it also allowed for our movies to be created in a completely safe environment following all protocols of social distancing”, said Mitika Kulshreshtha.
This new digital campaign follows a previous one by Bluehost in June 2020 that inspired small business owners to go online and unlock the potential of their business during COVID-19.
Bluehost offers a variety of hosting packages to fit all needs including shared hosting, virtual private servers, dedicated servers, eCommerce hosting, and managed WordPress packages, such as WP Pro. Bluehost India’s user experience simplifies the onboarding process with guidance through domain search, one-click WordPress install, and theme and plugin selection from Bluehost Marketplace. Bluehost’s platform makes it easy for anyone to get online with WordPress and develop a professional-looking website. Bluehost provides 24/7 local consultative sales and support with WordPress experts in many Indian languages.
