Flipkart Partners with 7 Apparel Brands to Launch Watches & Sunglasses
Flipkart will be launching 200 new styles from 7 new brands in Watches & Eyewear this BBD starting Rs 799 – Peter England, Van Heusen, WROGN, Imara, Reebok, Arnette, U.S Polo Assn & United Colours of Benetton. For the first time, these brands will be launching Watches / Eyewear in India to be available only on Flipkart.
Traditionally, the watches category has been dominated by a handful of brands, in fact, the category has seen no exciting brand being launched in the last 25 years. In an attempt to bring relevant offerings to consumers – keeping in mind convenience, affordability and new designs, Flipkart upon partnering with Timex is bringing watches with unmatched value & guaranteed quality for every occasion.
Sharmila Sahai, CEO of Timex, said, “Fashion market industry has a lot of potential in India in the Watches space & this is the right time to exploit this. Partnering with Flipkart to offer our manufacturing, designing & after sales capabilities for customers most loved brands is something we are really looking forward to. We have the watches expertise , that combined with Flipkart’s customer knowledge & with the brand equity of customers most loved brands is a definite recipe to success.”
Peter England: Traditionally known for their formal apparel offering, they’re venturing into the watches category for the first time ever as they strengthen their partnership with Flipkart to bring never seen before product offerings to consumers.
”We have a set of brands that caters to the needs of customers in the watches market. We are partnering with Flipkart where Madura Group will bring in a selection with guaranteed quality & brand equity that Peter England & Van Heusen carries. FK will bring in their industry & customer knowledge, exceptional reach, sourcing & designing capabilities. This partnership will be extremely fruitful for us where we will extend our selection to the customers by offering apparel as well as watches. This will be a great lever to bring inorganic growth to the watches industry which has a seen a lull for the last few years” says Vishak Kumar CEO of Madura Group (Peter England & Van Heusen)
WROGN & Imara: Wrogn has always been a proponent of finding your own unique style, breaking away from conventional styles and norms to do so. Imara is known for its feminine silhouettes and contemporary designs. Both partner with Flipkart to launch watches & sunglasses! – New offerings available uniquely to Flipkart consumers.
“We have been wanting to launch Watches for both our brands – WROGN & Imara for a while now, and now that we have decided to take the plunge with this category, Flipkart seems to be the apt platform for the same. And launching in Big Billion Days is the icing on the cake! We have come up with unique & trendy range of styles for WROGN & Imara and we are confident that they will appeal to the young customer” says Anjana Reddy, CEO – WROGN & Imara
Speaking about the launch, Nishit Garg, Vice President – Flipkart Fashion said, “As we continuously innovate to bring the best of Fashion offerings to consumers, this collaboration with Timex helps us bring cutting-edge designs to meet consumer needs across occasions through brands that consumers love. Flipkart’s extensive reach will help this offering be available to millions of consumers across the country.”
