Flipkart’s latest offering Shopsy, announced the launch of a zero-commission marketplace. Through this initiative, Flipkart will help organise and bring smaller sellers across Fashion, grocery and home categories, online. This will further enable and amplify the supply of products and catalogues on the platform, and spur e-commerce growth across tier 2 cities and towns that have been untouched by digital retail so far.
Today 70% of Flipkart’s customers come from tier 2 and tier 3 cities. With Shopsy, Flipkart aims to scale this to 90%. Flipkart believes gamification along with social commerce features will help it achieve this mission. One such feature is Shop & Earn, where users will be able to unlock higher incentives on achieving a certain weekly/monthly target. This kind of gamification will further lead to virality and evangelization for fringe e-commerce customers.
Over the last decade, Flipkart has championed several initiatives to unlock value for its customers leveraging tech and innovation. This forms a strong and critical base for the success of a next-generation social commerce platform. Sellers are already leveraging Flipkart’s ad tech platform to complement the zero-commission strategy. Additionally, Flipkart’s low cost logistic network and affordability programs like ‘Flipkart Pay Later’ are two other key levers that would act as game changing catalysts in the context of social commerce.
Within a month of its launch, Shopsy has already onboarded more than 2 lakh users. With the onset of the festive season, the platform aims to keep accelerating its growth over the next two months by ramping up features and offerings for Indians who are keen to start their social commerce journey.
Shopsy provides social commerce opportunities for enterprising Indians. Leveraging their local network, Shopsy users are able to share catalogues of a wide selection of 15 Crore products offered by Flipkart sellers over social media and communication apps. Providing access to its catalogue and full stack e-commerce services over simplified social media interface, Flipkart believes can democratize commerce and can disrupt the emerging social commerce landscape.