FreeCharge unveils new creative campaign showcasing its offer with Ola Cabs
New Delhi, India, March 25, 2015: FreeCharge, India’s leading online recharge platform recently unveiled its brand new campaign titled ‘FreeCharge Ola Offer’ that premiered across Television, and digital media on 10th March during the ICC World Cup 2015. Through their offer in partnership with Ola Cabs, consumers can now avail free Ola cab rides on recharge of Rs 50 or more on prepaid & postpaid numbers.
Keeping in tandem with the previous campaigns by FreeCharge, this exciting 360 hi-decibel integrated media campaign too brings the joy of recharging online by giving consumers a rewarding experience. The TVC’s that premiered during the World Cup have received a great response from consumers across the spectrum, especially the youth, garnering more than 1 million views in just 10 days into the campaign on YouTube. Viewers can catch the ad across 20+ General Entertainment Channels including Star Plus, Colors, Sony MAX, Star Gold, Discovery, Star Sports, etc.*
Speaking on the campaign, Alok Goel, CEO, FreeCharge said, “Consumers are shifting to making transactions from their smartphones and it is FreeCharge’s mission to make those transactions joyful and rewarding. This latest initiative is another step in rewarding users who recharge with FreeCharge”
The offer entails that consumers recharge their prepaid or postpaid number for just Rs 50 or more and in return, get an Ola cab ride free anywhere in the country worth Rs 250. This 5x value offer has created a huge buzz in the market and has further strengthened FreeCharge’s brand positioning as one of the most rewarding online recharge platform. The campaign was conceptualized by Arun Iyer of Lowe Lintas and directed by Deepti Rao of Spotlights.
Ashish Virmani, AVP Marketing, FreeCharge added, “Youth is at the forefront of the smartphone revolution in the country today. They are looking at using apps to recharge their phones as well as book cab rides. We have always been about empowering the youngsters to come up with smart ways to get the most out their recharge. This offering takes forward this proposition emphatically.”
“Ola has always taken a mobile first approach with over 80% users accessing us through our apps. The young customer looks for value and convenience and this is what this offer harps on- both from the point of view of doing a recharge and booking a cab. We expect this campaign to bring in substantial interest from the relevant customer segments for us.” said Sudarshan Gangrade, Vice President- Marketing at Ola.
Speaking on the campaign, Arun Iyer , National Creative Director of Lowe Lintas said, “Keeping n’sync with the key campaign insight that “the youth of today are charged with being irresponsible with their money” and the brand’s role in helping the youth shed this tag, the Ola offer and communication was a perfect fit and enabled the brand to strengthen their position in this insight space.”
