John Abraham launched INOX InstaPay wallet at INOX Megaplex Inorbit Mall, Mumbai

INOX Leisure Ltd (INOX), announced the launch of India’s first cinema payment wallet – InstaPay. Designed to make the consumer experience quick, safe, contactless and rewarding, this first-of-its-kind digital cinema wallet can be used on INOX Website, App and at Box-office & concession counters to make payments for movie tickets and F&B purchases across all INOX multiplexes in India. For using the InstaPay wallet, customers can add or load money through net banking, Debit/Credit cards or UPI. The wallet was launched by superstar John Abraham at an event held at INOX Megaplex at Inorbit Mall at Malad, Mumbai.

INOX-InstaPay

Guest can use their InstaPay wallet as an electronic prepaid INOX account, which comes with a lot of advantages and exciting rewards. InstaPay users will also get a chance to win exciting movie merchandise, get invited to special celebrity screenings and also avail privileged offers specially curated for the wallet users. As a one-time launch offer, customers adding Rs 1000 to Rs 1499 will receive a value voucher worth Rs 50, those adding Rs 1500 to Rs 1999 will receive a voucher worth Rs 100 and customers adding Rs 2000 and above will receive a voucher worth Rs 150. The wallet has a cash loading limit of Rs 5000.

Commenting on the launch, Alok Tandon, Chief Executive Officer – INOX Leisure Limited, said, “In a yet another industry-first, we are excited to launch India’s first cinema wallet – InstaPay for a fast, safe and rewarding payment experience for our customers. We have always endeavored to curate the best experience for our guests at every step of their cinema viewing journey. As a torchbearer of technology and digital interventions in the cinema exhibition sector, we are proud to offer yet another customer-centric feature in the form of InstaPay. We aim to strengthen our bond with an enhanced affinity which would come with the use of a convenient feature like a wallet. It would also help us to understand the user behavior in a better manner, and allow us to roll out curated offers and experiences on the basis of their consumption patterns.”

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