Mace Brand launches a variety of safety products to ensure powerful impact for personal defence

Mace Brand, a global leader in safety and security, today announced its Indo-American joint venture in India with launch of high-quality products like Pepper sprays, stun guns and personal alarms, to ensure the personal safety of senior citizens, children, women and men alike. Nobody ever hopes to be attacked, yet they should always have a self-defence item handy to protect themselves should it happen. With so much unrest around us, it’s time to take security in your hands instead of just sitting and talking about it. Residents of India can finally have peace of mind.


Sadly, the safety of women, children, and elders around us is a crumbling illusion. Each day 92 women get raped in India, around 180 children go missing on an average every day; out of this 22 are from the National capital alone. It is horrifying yet true, but India ranks amongst the top 10 countries with the highest rape statistics.  Even the elders are equally aggrieved; as per NCRB data, Delhi is the most unsafe place for senior citizens.  But with over 30 years experience developing aerosol defence, Mace delivers options that fit your lifestyle and self-defence needs. They are easy to use and great for all ages, be it individuals, institutions, armed forces, and even police.

Pepper Sprays: These sprays are natural ingredients that irritate the eye, permitting an opportunity to escape. Mace® Brand Pepper sprays are a careful blend of oleoresin capsicum (OC) in a non-flammable vehicle. The company manufactures several different formulas–many of which include UV Dye to help identify a possible assailant and tear gas for an extra punch–in a variety of models and spray patterns. The defence sprays are formulated to be an effective, less-than-lethal means of self defence.

Stun Guns: The product is exclusively crafted for the Armed forces and the Police. Stun guns disable by temporarily delivering a less-lethal, high-voltage electric shock. Mace® Brand stun guns provide a powerful and convenient option for self defence. Our line of stun guns delivers a punch greater than their size. Each of the products provides a variety of options to fit your lifestyle and self defence needs.

Personal Alarms: Personal alarms emit a loud siren-like sound to disorient or surprise an assailant or attract helpful attention. Mace Brand Personal Alarms are that perfect alternative to carrying pepper spray. Easy to carry and great for travel, personal alarms help get someone’s attention when you need immediate assistance.

Speaking about the brand presence in the India market, Mr. Jai Dhar Gupta, CEO Mace Brand India said, “Every day our news is packed with horror stories. Safety and security are a concern, and frankly, it is paramount for emotional and physical well-being. I was personally a victim of road rage and would never like to be in that position again. With Mace, we are bringing a simple tool that will empower and elevate. Mace is a powerful brand, associated with the highest quality, and a name that is synonymous with safety, security and self-defence the World over. India, we give you Mace Brand products- More Power to You!”

Mace aims to make the citizens of the country more confident along with a better understanding of how to avoid unsafe encounters through their exhaustive range of safety products. The products are available at a competitive price range starting from Rs. 499 on the leading e-commerce portals like Amazon and Mace supports their products by providing warranty and educational programs for all products and services.

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