Moov joins the Fit India Movement to raise awareness on growing new age lifestyle pains with #MakeYourMoov Campaign

In an endeavour to support Prime Minister Narendra Modi’s vision of ensuring a Fit India, Moov launches #MakeYourMoov challenge with former cricketer Gautam Gambhir, that aims to raise awareness on the increasing level of new age pains caused due to sedentary lifestyle. Moov launched Moov Advance Gel to ensure fitter India. The new formula contains Diclofenac, which is the #1 Doctor recommended active for acute pain relief.

As per an independent survey conducted by INMOBI, it was found that 8 out of 10 working professionals may suffer from back pain, while, 7 out of 10 mobile users may suffer from neck pain. With fitness levels going down across India, especially whose lifestyle tends to become inactive due to sitting for long hours in office or being glued to their phones binge-watching all the time, efforts by Moov will push the generation to live a fitter lifestyle.

Commenting on the occasion Indian politician and former cricketer, Gautam Gambhir said “I am delighted to see brands like Moov coming together to join Prime Minister Narendra Modi’s Fit India Movement to take it to the next level with the #MakeYourMoov challenge. Our concerted efforts to raise awareness around pains caused by new age lifestyles, will help make India a fitter nation. Because as Moov rightly says – Your Movement Matters”

Pankaj Duhan, Chief Marketing Officer, RB Health South Asia, further added, “Moov has been India’s trusted number 1 pain relief brand since 1986, helping Indians deal with their back pain. With the changing lifestyle choices, there was a need for a more targeted solution that helps with chronic pains occurring due to the sedentary and inactive regimes people follow. To promote an active lifestyle, we started the #MakeYourMoov challenge. The challenge forms a natural extension of the Fit India Movement launched by our Hon. Prime Minister Shri Narendra Modi last month. The new Moov Advance Gel with Diclofenac, the #1 active ingredient recommended by doctors is designed to tackle the lifestyle pains. Through the campaign, we are trying to encourage India to bring about smaller changes in their everyday life that will impact their overall health in the long run. And when all else fails, use Moov.”

The new Moov Advance Gel is an over-the-counter product and will be available at pharmacies across India. A 30g tube of the Moov Advance Gel is priced at INR 149, with an introductory offer of an additional 10g free (33% FREE).

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