REEBOK CLASSIC DEBUTS FW19 ‘TRAIL COLLECTION’
Today, Reebok Classic blazes a new path into the unexpected with the launch of its FW19 Trail Collection, bringing to life outdoor-inspired takes on heritage footwear silhouettes and new retro outerwear and apparel. The FW19 Trail Collection is available for purchase online and at specialty retail.
Enabling consumers to fuse trail aesthetic with retro street style in time for Fall, the Trail Collection puts an adventurous spin on Reebok’s iconic footwear styles updated for the urban explorer including the bold retro running-inspired Aztrek Double Mix Trail, cutting edge angular runner Aztrek ’96 Adventure, elevated ’80s running staple Classic Leather Ripple Trail, and aerodynamic Daytona DMX II with DMX cushioning technology. Each reconstructed piece is tied together by an unconventional colour palette of purples, browns and greens that mirror wild terrain.
Completing the look, the Trail Collection’s line up of unisex and women’s retro-inspired outerwear and apparel includes the Classic Trail Jacket, Trail Pant, Trail Hoodie, Graphic Tee, Trail Crew, Crop Tee, Vector Legging, Cropped Tracktop, and Trackpant, each striking a confident balance of classic street style and outdoor functionality.
Showcasing Reebok’s own unorthodox and unexpected path, a stylized campaign captures the collection against a series of surrealist backdrops and terrain, taking us on a journey over boulders, under branches, through waters and across daring cliff faces. Retro touchpoints are blended with the outdoors to create collage-like compositions that champion the wild eccentricity of each style.
The FW19 Trail Collection will be available for purchase beginning 2,999 at select Reebok stores, VegNonVeg, Superkicks, Myntra, Flipkart and www.shop4reebok.com.
