SYSKA brought in their one year anniversary of Personal care segment with an anniversary sale on Flipkart. They offered a discount of minimum Rs 365 on all their select range of personal care products. The sale was hosted on 5th of February that marks the one year completion of SYSKA’s presence in the personal care segment. This witnessed a hike in SYSKA’s sale on that day, thanks to Flipkart.
Syska Personal Care in its first phase rolled out more than 30 personal care products for both Men and Women. Since then SYSKA has been constantly putting efforts to retain its promise to create value and exceeding customer expectations in quality through product innovation and cutting edge technologies. SYSKA till now has a range of over 20 number of products for men and women each with a robust 7000 number of distributors and retailers.
Speaking on the anniversary celebration, Mr. Rajesh Uttamchandani, Director – Syska Group said, “We are delighted to have achieved a milestone in the personal care segment in India. The anniversary sale day saw a great response and we were glad to have partnered with Flipkart for the occasion of our first year anniversary. The personal beauty care and grooming market will skyrocket and touch the $20 billion mark by 2025, which proves that we have a promising future to look for. Thus, we are confident and positive about the coming years and ready to celebrate many more such anniversaries with our loyal consumers”.
Hari Kumar, Sr. Director, Flipkart commented, “Flipkart celebrated Syska Personal care’s 1-year anniversary on 5th February by giving our customers “Minimum Rs 365 off” across their portfolio of trimmers, shavers, dryers and straightners for men and women. This celebration was very well appreciated by style conscious segment from not only tier-I but also from tier-II cities across the country witnessing a very encouraging 986% spike in traffic, unit spike of 531% and GMV spike 615%. This value proposition was a strategic initiative by Syska to reassure their brand promise of providing versatile styles at highly competitive price points.”
In the past one year, SYSKA has built itself synonym to the personal care category like Syska is to ‘LED’. SYSKA’s strategic tie ups with the celebrities as the brand endorsers, rapid advertising through Print &TV Channels, theatre advertisements and mobile platforms successfully has established a stronger foothold in the market.
Through aggressive Marketing and sales strategy SYSKA Personal care segment has bridged the connect with the consumers at the right touch points.
Taking the Syska LED Legacy further, Syska Personal Care aims to follow the same footsteps, to become among the top brands of the category in next two years.