Over the past year, advertisers around the world have switched to digital marketing to reach potential customers. This strategy has proven itself to be fruitful in navigating the challenges of a pandemic-afflicted world, where people, locked at home, have increasingly turned to digital tools to work, socialize, and spend their leisure time.
Marketing automation has proved itself to be the lifeblood of every business environment nowadays & will continue to be an essential building block of productivity for any business across industries.
1. ToneTag (sound and audio watermarking): ToneTag, a proximity communication company and the largest sound network helps brands connect with their audience in real-time through ToneTag SonicCast. This solution helps feed integrated messages to customers through audio watermarking. ToneTag can integrate messages in the broadcast feed. Audiences consuming the broadcast with the network’s app or a ToneTag integrated app could receive real-time notifications, promotions, offers, CTA, surveys directly to their phones. The platform enables feeding and broadcasting of integrated brand messages, content, or coupons directly to customers’ phones via any digital display (like TV, digital OOH, etc) or audio source (like ambient music or radio).
2. Omnisend (Omnichannel experience): For marketing automation, it’s hard to find a more comprehensive tool than Omnisend. What sets this platform apart from the others on this list is the omnichannel functionality: you can add several channels to the same automation workflow: email, SMS, push notifications, Facebook Messenger, and more. This means that you can create an immersive omnichannel experience for your customers, which automatically sends them the message via the channel they’ve opted in for.
3. Marketo (Digital advertising): Marketo claims to offer marketing automation that covers any channel and every engagement. Since being acquired by Adobe, the list of tasks that work together on Marketo has only multiplied. Their full-feature software can handle everything from digital advertising to social media to account-based marketing —making it a really good option for larger marketing operations.
4. Pardot (account-based marketing solutions): Pardot (now part of Salesforce) is another marketing automation tool that’s tailored to the needs of B2B marketers, with support for things like B2B analytics and account-based marketing solutions. The partnership with Salesforce makes Pardot part of a robust suite of products that work together to help sales and marketing teams be more effective, together.