Belkin contributes in the sustainability of Mother Earth

We are living in the technology era where almost every activity depends upon electronic gadgets. The technology is advancing at a rapid rate that the gadgets we buy today become obsolete in less than a year. Smarphones, laptops and tablet makers release a new model every year with more advanced features which makes us dump our previous gadget overnight.

These obsolete gadgets contribute to electronic waste in India. In 2015, 90% of the e-waste was managed by using informal and unscientific means that could cause harm to human health and environment. To manage the e- waste in India, the government has also amended the rules of disposing and recycling the electronic products to protect the planet.

Ahead of the International Earth Day, Belkin, a leading and most trusted technology brand in the world has shared its concerns over the inefficient waste management scenario of India which is resulting in an alarming rise of solid waste generation per capita.

It is disheartening to know that Indian cities generate approximately 1.7 lakh tonnes of solid waste on a daily basis out of which not even 2 lakh tonnes reach the licensed recyclers. It is more depressing to witness metropolitan cities like Mumbai, Delhi and Bengaluru alone generates around 9000 metric tonnes, 8300 metric tonnes and 1 lakh metric tonnes of waste respectively. Moreover, by 2020, India’s electronic waste is estimated to reach about 52 lakh tones in 2020.

Incepted in 1983, Belkin is well known for creating products that make people’s lives better, easier and more fulfilling. It is one of the most active tech- companies in the world to participate and carry out activations related to sustainability of the planet Earth and preservation of its resources. The environmental initiatives undertaken by Belkin since 2009 have resulted in 25% reduction of Green house emissions.

Moreover, Belkin has immensely contributed in the reduction of electricity consumption worldwide. With 518 solar panels installed on the building rooftop and 50 energy efficient motion sensor lights, Belkin has reduced 37% electricity consumption in all its offices worldwide.

Additionally, Belkin also helps employees cut down their commuting carbon footprints by providing van pools and connecting commuters for carpooling opportunities. It has introduced a number of incentives to promote go green such as rideshare subsidies and preferential parking to its employees. It also provides cash incentives for using public transportation, carpooling, telecommuting, and off- schedules to reduce congestion during peak commuting hours.

Belkin has recognised the need of managing e-waste in India and finding mechanisms to contribute in the reduction of its adverse impact on planet Earth. The present efforts of Belkin are bringing a change in their surroundings each day.

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