LG’s focus on female consumers

Women consumers are a crucial consumer base for any brand and play a key role in defining its success and preference. March 8 is commemorated as UN International Women’s day every year. This day celebrates the spirit of womanhood and is dedicated to mark their spectacular achievements across various fields, while being the ground rock of every home.

LG’s product portfolio is one which is women-friendly and considers them a critical audience that defines what the grand strategy of the brand. It is their deep insights, needs, preferences and lifestyles which gives the brand ideas to innovative and deliver consistently. Their needs and changing social patterns of livelihood have made LG embark onto a journey of innovation and customization.

Women consumers are smart buyers, they seek to buy products that are a great value for their money, efficient, have assured quality and can assist them at making their lifestyles more convenient. They are also constantly on alookout for products that will ensure their homes a have more pleasant and comfortable feel.

Modern technology has stood out as a champion of equality and ensured that household chores are not compartmentalized into gender stereotypes. Modern technology in fact is gender neutral, enabling women and men to be equal custodians as care takers of their surroundings. Along with this, technology has helped female consumers have enough free time to indulge in their passions and hobbiesto a greater extent, thus proving to be a catalyst in bringing out their creative geniuses. Smart technology has allowed them to break free from tedious household chores and given them more time to express themselves through creative means. This has given them a sense of satisfaction and a greater purpose in life.

LG has long been a driving force behind smart home innovation, giving women the freedom to explore their lives, outside of the regular house hold chores. By equipping more connectivity features to its full range of 2018 appliances, LG is bringing tangible benefits to women consumers across the globe. These smart devices greatly reduce the time required to complete household tasks. LG’s Twin Wash Washing Machine helps to wash two loads of clothes at one time, alongwith being energy efficient. LG Dual Inverter AC’s provide the perfect setting for a cool and composed home, that refreshes the mind and soul. LG’s latest range of Air Purifiers are equipped with technology that cleans the minutest of pollutants such as PM 1.0 and has lower ducts that keep the air near the floor fresh, now women don’t have to worry about their infants’ good health and can see them crawl and have fun. LG’s smartphones such as V30+ are equipped with a plethora of multimedia facilities and allow women to stay connected with their loved ones at all times. LG’s All In One microwave allows her to cook a healthy meal with great ease for her family or organize a fun party in lesser time, yet shall set people raving about her chef-like skills.

LG just doesn’t stop at taking care of their women consumers. It is in fact, a progressive brand that takes special care of its female employees. With a range of facilities such as in-house creche facility, dietician and gym facility, AC cab and bus services, that can be availed whenever the need be, LG is a brand that truly stands out. LG has always been the forerunner of technological breakthroughs. It believes in creating a more dynamic world that pushes for progress by technological empowerment. It salutes the spirit of womanhood with its various offerings across product categories.


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