Logitech G announced a renewed partnership with McLaren bringing about a new era of racing. Combining McLaren’s rich heritage in the world of motorsports and automotive, with Logitech G’s expertise in eracing, esports and gaming technology, the two companies will together expand deeper into esports this year.
“Logitech G has supported McLaren’s esports endeavours from the start, and I’m pleased to extend this partnership across this group. Logitech G is unique in their process and the way they collaborate with their partners to create the best experience and high-quality products for gamers.” said Mark Waller, managing director sales and marketing at McLaren Racing. “We are excited to bring a new G Challenge to gamers and open a new gateway into the world of racing.”
Logitech G and McLaren have been at the forefront of the ongoing eracing explosion. Competitions like the McLaren Shadow Project and the Logitech G Challenge have played a key role in the rapid growth of the community and interest in the sport. In 2018 and 2019, both events drew more than a million competitors combined. Moving forward, McLaren and Logitech will combine efforts into a single thrilling competition, G Challenge 2020, the most inclusive eracing competition in the world.
“McLaren is a pioneer in the automotive space and the hyper-competitive world of Formula 1. We are thrilled to continue our partnership and broaden our commitment to a shared vision that elevates eracing within the world of gaming and beyond,” said Vincent Borel, general manager of gaming simulation. “Together with McLaren, we will create a thrilling eracing experience that will ignite the passion and racing spirit in all of us.”