Global cricketing icon Sachin Tendulkar became a strategic investor in Metasports Interactive, a mobile-first competitive sports gaming company. With this
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Honda Motorcycle & Scooter India (HMSI) announced a title partnership with BB Racing for Season 3 of the Indian Supercross
Read MoreASICS, the global Japanese sportswear brand, announces its first-ever partnership with World Athletics’ first Gold Label 25K, the Tata Steel
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From the wrestling arenas of Haryana to the Olympic podium in Paris, Aman Sehrawat’s journey has been defined by grit,
Read MoreThe 5th National Yogasana Sports Championship 2026 brought together sport, wellness and the entertainment fraternity as actress Pooja Batra and
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The European T20 Premier League (ETPL) announced Tata Consultancy Services (TCS), a global leader in IT services, consulting and business
Read MoreMarking the 80th year of India’s Independence, MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver
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SBI Life Insurance, one of India’s most trusted private life insurers, announced the strengthening of its partnership with the Paralympic
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Football fandom in India is extending well beyond the television screen, with consumers increasingly looking to wear their team colours,
Read MoreThe European T20 Premier League (ETPL) has unveiled a new brand identity, created by sports creative agency MATTA, with inaugural
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