Bolo Indya has joined hands with the Ministry of Ayush to drive mass awareness for traditional Indian systems of medicines such as Yoga, Ayurveda, Unani and Siddha to promote healthy living amongst India’s regional internet users.
Through this collaboration, more than 10 million Indians are expected to be reached in the next 12 months. Bolo Indya will promote various initiatives of the Ministry of Ayush around healthy living and will see the well-known Yoga practitioners live streaming their Yoga training sessions on Bolo Indya and actively engage with the semi-urban and rural population of India at scale. The partnership will also drive mass awareness around the newly launched 24*7 helpline number by the Ministry of Ayush – 14443 to support the people and address all their queries for healthy living.
The partnership also aims at driving engagement around the Ministry of Ayush’s solutions for COVID-19 for tier 1/2/3 language users of the country. As part of this initiative, the Ministry of Ayush will host a series of programs under the ‘Be with Yoga, Be at Home’ campaign for International Day of Yoga (IDY) (21st June) on the Bolo Indya app. Bolo Indya users residing in Tier 1, 2, and 3 will now get access to the free of cost quality online Yoga training programs and snackable videos, infographics, and all relevant information around best practices of Yoga as well as all-around health and wellbeing.
To guide Bolo Indya users on how to perform different asanas and to inform the community about the benefits of practicing Yoga and maintaining a healthy lifestyle, the Ministry of Ayush plans to host sessions by renowned Yoga and Health experts. This shall assist the esteemed Ministry to reach out to the population that uses Bolo Indya on a regular basis.
For sharing all the important updates and to driving engagement with the users, the Ministry of Ayush has activated an official handle @MinstryofAyush on the Bolo Indya platform across two languages which will eventually be activated in 14 languages. Moreover, the official Ministry of Ayush profile will also be equipped to live stream all major video content and facilitate all announcements to address the language users on Bolo Indya who are residing in tier 2/3/4, towns.
PN Ranjit Kumar, Joint Secretary and Spokesperson, Ministry of Ayush said, “The Ministry of Ayush is happy to join the Made in India social live streaming platform, Bolo Indya. This is an additional digital touchpoint to reach citizens through regional languages. We hope that the partnership encourages the adoption of Ayush Solutions among the citizens to stay healthy as well as to further enhance the love for Yoga in India.”
Commenting on the partnership, Varun Saxena, Co-Founder and CEO Bolo Indya said, “We take pride in joining hands with the Ministry of Ayush and are pleased to be a part of the annual global moment- International Day of Yoga. At Bolo Indya, our endeavor is to create strong values for our users through social live streaming driven active engagement and with this partnership, we stand committed to take Common Yoga Protocols and their multiple benefits, along with COVID19 relief initiatives by the Ministry to Ayush to the users of Bharat at an unprecedented scale.”
Bolo Indya has also recently partnered with the Government’s citizen engagement platform ‘MyGov India’, to aid the Centre’s efforts in combating the menace of the coronavirus pandemic through an awareness drive.