MobiKwik launches Mobimon Go campaign
Inspired by the success of the enormously popular Pokemon Go game, Mobimon Go campaign aims to encourage cashless transactions at offline stores using an in-app feature. Just like Pokemon Go, users of MobiKwik can see stores nearby right in the app and when they transact at these stores they stand to get cashbacks and goodies for the same.
Users need to locate the stores by walking around just like Pokemon Go. Once they Pay via MobiKwik at a store, they need to give a missed call to register that they’ve crossed a level. There are 7 levels to cross in which one of them also asks users to go on social media & upload their selfies. Top users of the feature stand a chance to win awards based on the number of transactions done by them in a certain period of time. The highest spender in Mobimon Go, which will run through the entire month of August, will win a Xiaomi Note 3 32GB Smartphone.
Mobimon Go is India’s first campaign by any major brand around Pokemon Go.
Speaking on the success of the campaign Akash Gupta, GM – Marketing at MobiKwik said, “Pokemon Go is an intensely popular game in our demographic, it’s like an addiction for many. Looking at the internal & external euphoria around it, we developed Mobimon Go in house to capitalise on this mass trend and in turn also encourage users to transact with e-cash. I’ve got feedback from users that this is a path breaking concept, something that no other wallet has done, people are loving it.”
How to play MobimonGo?
Enable location service on phone Tap into MobiKwik Nearby section on the App
Find Mobimon Food or Mobimon Shop – there are outlets where you win exciting cashbacks when you
pay with your MobiKwik wallet
Dine or shop at any of the listed outlets.
After each successful payment via MobiKwik, give a missed call on 9029059700 & level up
Mobimon Go Levels:
Level 1 – 1st Transaction – Rs.100 cashback
Level 2 – 3 Transactions – Rs.200 cashback
Level 3 – Upload Selfie on Mobikwik FB or Twitter page with #MobimonGo
Level 4 – 5th Transaction – Rs.400 cashback
Level 5 – 7th Transaction – Rs.600 cashback
Level 6 – 10th Transaction – Rs.800 cashback
Level 7 – 15+ Transactions – Rs.1000 cashback
Additional Rs. 50 Cashback on Mobimon Food between 8th & 15th August
Only transactions of Rs.200 or more will be eligible at Mobimon Go places
This contest is on till 31st August, 2016
