Ola has entered into a strategic partnership with PhonePe. With this integration, Ola users can now enjoy a seamless and superlative payment experience on the Ola app. As part of an introductory offer, customers can avail up to Rs. 200 in cashback on the first two rides when paid using PhonePe. This feature has currently rolled out on Android and will shortly be available on iOS too.
As the industry undergoes a digital transformation, this integration will bring together a unique payments experience for the Ola customers and add to the convenience of the users by providing them an array of options which will enhance their digital payments experience. This partnership will also enable PhonePe to offer their services to the millions of customers on the Ola platform thereby reaching a wider audience.
Catering to the growing need for contactless payment solutions during these extraordinary times, the partnership is set to empower millions of Ola customers by enabling a variety of payment options to choose from, giving customers greater control. This is a unique implementation where customers can use all of PhonePe’s payment instruments including the PhonePe wallet to make payments, in addition to UPI. The combined scale and capabilities of Ola and PhonePe will play a pivotal role in further fueling the adoption of digital payment solutions for the mobility industry.
The partnership also complements Ola’s recent safety initiative, Ride Safe India that encourages its customers to opt for digital payment channels to minimise risk and ensure a zero-contact mobility experience.
Speaking about the partnership, Anand Subramanian, Spokesperson at Ola, said, “As we navigate through the pandemic, we have noticed a significant increase in the adoption of digital payment solutions. With commute being one of the largest spend categories for customers, we wanted to encourage this shift through value-added services to ensure them superlative as well as safe mobility experiences. As PhonePe continues to drive digital payment adoption across the country, we are excited to partner with them to drive this seismic change that will enable us to move a step closer to becoming a Digital India.”