New Delhi, India, February 25, 2016: Snapdeal, India’s largest online marketplace rolled out the unique feature and convenience of utility bill payments and easy recharge for mobiles and DTH for its customers. Fully integrated with Freecharge wallet, this new feature gives customers the added benefit of a single click view for recharge plans and recharge history for repeat users to make online transactions truly seamless while enjoying a frictionless shopping experience on Snapdeal.
Customers can now access information on the best available cash back offers on recharges and bill payments right on the app home screen. They can also choose to recharge for family and friends through the contact book feature that is directly integrated into the app.
Speaking on this innovation, Manav Kamboj, Vice President of Engineering, Snapdeal and former CEO of LetsGoMo, an end to end mobile solutions provider acquired by Snapdeal, says, “Bill payments are tasks that we all need to do but don’t enjoy or want to explicitly plan for. By integrating utility bill payments, prepaid and DTH account recharges, we are making this a “one-tap” process to deliver a frictionless marketplace experience. It’s like going to your favourite bazaar to shop and stop by for a moment to pay a mobile bill. Simple”.
With the integration of bill payment and mobile recharge features, Snapdeal is delivering the best in product e-commerce and digital services for its customers for a truly frictionless digital commerce experience on its recently redesigned Android and iOS apps.