CARS24 is set to transform how used automobiles are bought by putting the entire process online. A first–of-its-kind in the Indian pre-owned automobiles industry, CARS24 will offer home delivery; a 6-month warranty and a no questions asked 7-day return policy, much like buying any other product online. With this launch, the brand aims to lead with ‘clicks over bricks’ culture in India while encouraging consumers to embrace the simplicity and convenience of buying their next car entirely online.
The company has already built India’s largest assortment of over 10,000 cars. Buyers are provided with a wide selection of cars so they can find the exact model in the exact condition and exact colour they want as against being forced to choose something sub-optimal. Additionally, transparent pricing and a technology enabled catalogue allows buyers to quickly browse through thousands of cars and choose the right one that suits them the best.
CARS24 owns and fully reconditions thousands of quality used cars at its state-of-the-art workshop to ensure the cars are as good as new before offering them for sale. It is also investing heavily in technology based refurbishment centres in order to provide customers with good quality cars. In 2021, the brand will set up 7 refurbishment facilities across 50 acres land in top Indian metro cities. Around 20,000 cars per month will be refurbished at these facilities allowing the brand to fulfill its promise of delivering highest quality customer experience and satisfaction.
Commenting on the new proposition, Vikram Chopra, Co-Founder & CEO, CARS24 said, “The widely accepted process of buying a car is outdated, tedious and tiresome, and definitely not fit for today’s consumers. The future of car buying is entirely online as it allows the buyers to buy what they like; and what they like is what they get on CARS24. To close the trust gap, we now equip our consumers with a no questions asked 7-day return on the car. Our customers love the proposition and hence, our online sales are growing rapidly. We look forward to continuing our mission of delivering the best car buying experience for consumers by providing better selection, quality, transparency, convenience and peace of mind making it no different to buying any other product online today.”
Over the past few months, CARS24 is extensively using technology to revolutionize the way customers shop for cars. It has made huge investments in cataloging cars to allow the customer to make an informed buying decision. Buyers can now inspect high quality, 360-degree images from the comfort of their home while simultaneously enjoying an immersive experience, just like a test drive. As part of this investment, 20 car studios across 10+ locations in the country are operational cataloging 400 cars a day.
With customer centricity at its core, CARS24 ensures each car that is listed on the platform for sale has passed 140 points inspection; the company does not list any car which does not pass these stringent quality tests. For the prospective buyers of pre-owned cars, CARS24 has also simplified the financing process by providing customised financing options; again fully contactless with video KYC and near real time processing of loan.
CARS24 is pioneering the shift to online car buying in India. It offers consumers the choice to choose from thousands of top quality cars listed on the platform from the comfort of their homes or on the go via their smartphones. Every CARS24 car comes with a 6-month warranty and a no questions asked 7-day return policy coupled with a promise of delivering the vehicle to the customer’s door in a branded delivery truck. Since the launch of the new business model, CARS24 has sold more than 5000 cars to date.