Aditya Birla Sun Life Mutual Fund expands service offerings for IFAs, now on WhatsApp 24X7

Aditya Birla Sun Life AMC Limited, a subsidiary of Aditya Birla Capital Limited (a significant non-bank financial services’ conglomerate), and investment manager to Aditya Birla Sun Life Mutual Fund (ABSLMF) has expanded its digital service offerings and launched an array of services on WhatsApp, to offer various transaction and service facilities to its IFAs. These services can be availed on the go, any time of the day. IFAs can connect to the WhatsApp number of Aditya Birla Sun Life Mutual Fund at 9225619956 from their registered mobile number.

One of the key and unique feature of this being that IFAs can now generate new business, both in lumpsum and SIP through ABSLMF Smart Link that offers the convenience of quick transactions through customised ARN links. The service offers a wide range of transactions, such as generating account statement and capital gains statement, portfolio valuation, and a whole host of information on their business details such as assets under management, net sales, active investors, etc. The user journey is designed in such a manner that it is quick and easy with minimum inputs from the users.

Commenting on the launch of ABSLMF Partner WhatsApp, A. Balasubramanian, MD & CEO, Aditya Birla Sun Life AMC Limited said: “The world we live in is rapidly changing and adapting to new ways. Digital is at the forefront, now more than ever before. To drive this change, we are happy to announce the launch of ABSLMF Partner WhatsApp for our empanelled IFAs. Considering that WhatsApp is one of the most widely used application, the service provides convenience and ease of access, especially in a time like this when remote engagement is a new normal. This is yet another initiative of understanding partner service needs and using digital capabilities to offer best-in-class services to them”.